Marketing Manager - Events

Groundworks is North America's leading foundation repair and water management specialist, renowned for its dedication to protecting, repairing, and improving residential properties across the region. As a Top Workplace, the company is more than just a service provider; it is a passionate community of professionals united by a common goal to safeguard the most valuable asset homeowners possess – their homes. Groundworks has established itself as a trusted name in the home services industry through its commitment to quality workmanship, customer satisfaction, and continuous innovation. The company boasts a culture that prizes hard work, creativity, and collaboration, offering its employees genuine opportunities for growth and advancement within a supportive environment.

The role of Marketing Manager - Events at Groundworks is a pivotal position aimed at scaling and enhancing the company’s event marketing programs to drive aggressive growth and brand awareness across multiple markets. This leadership role requires managing comprehensive event strategies that encompass all aspects of event marketing, from strategic planning and team development to operational execution and budget management. The Marketing Manager will play a critical role in orchestrating the organization's presence at local home shows, trade shows, and community events to generate sales leads and cultivate strong relationships with homeowners.

This role demands an individual who thrives in a fast-paced, growth-oriented environment and has a proven track record of successfully managing dispersed teams, recruiting and developing brand ambassadors, and driving measurable lead generation results. The ideal candidate will have at least five years of experience in event marketing or field marketing within a multi-location organization, along with strong skills in budgeting, forecasting, and return on investment analysis. Additionally, the position requires proficiency in Microsoft Office, especially in Excel reporting, and the willingness to travel up to 30% to support event activities.

Groundworks offers a dynamic and engaging workplace that balances hands-on training with leadership development opportunities, making it an excellent environment for marketing professionals seeking to build on their expertise. The Marketing Manager - Events will be entrusted with developing annual and quarterly event calendars, collaborating closely with regional sales and corporate marketing teams to ensure consistent brand messaging and optimal event results. Emphasis is placed on fostering a high-performing team culture centered on professionalism, accountability, and excellence.

The role also involves managing the logistics of event execution, from booth setups to marketing materials inventory, and continuously monitoring and analyzing event performance metrics to optimize future campaigns. Groundworks values transparency and communication, expecting regular performance reporting to senior leadership and proactive identification and correction of underperforming markets.

As a full-time position with a competitive base salary and potential for annual bonuses, the Marketing Manager - Events will also benefit from employee ownership equity, comprehensive benefits, and participation in an award-winning company culture that supports both personal and professional fulfillment. Whether based at a company branch or working remotely, this position involves frequent interaction with internal teams, external vendors, and event participants through various communication methods and actively contributing to the success of Groundworks’ marketing efforts across North America.