Marketing Manager

Kalamazoo, MI, USA|Onsite

Job Overview

Employment Type

Full-time

Compensation

Salary

Range $56,700.00 - $92,600.00

Work Schedule

Standard Hours

Benefits

Health Insurance

Dental Insurance

Paid Time Off

Retirement Plan

Employee assistance program

Professional development opportunities

Flexible work schedule

Job Description

Metro is the public transit provider serving Kalamazoo County. This agency operates a modern, accessible, and community-focused transit system that facilitates over 2 million rides annually. It runs 21 fixed-route bus lines servicing key locations such as Western Michigan University, Kalamazoo Valley Community College, Bronson Methodist Hospital, Beacon Hospital, and a robust manufacturing sector. In addition to fixed-route services, Metro offers Metro Connect, a federally mandated paratransit service providing curb-to-curb transport for seniors and individuals with disabilities, as well as Metro Link, an innovative microtransit service that provides real-time, on-demand rides. This comprehensive network reflects Metro's commitment to accessibility, efficiency, and community connectivity, making it an essential part of public transportation in Kalamazoo County.

The role of Marketing Manager at Metro involves leading strategic outreach and marketing initiatives designed to enhance public knowledge and ridership. This full-time position encompasses the development and management of marketing plans and partnerships, community engagement, and public communications. The Marketing Manager is tasked with executing annual communication strategies and managing content across various platforms including social media, websites, and print. This role requires creativity and initiative in producing marketing materials such as reports, brochures, route maps, schedules, and promotional campaigns. The Marketing Manager works closely with both internal teams and external contractors to ensure cohesive messaging and effective outreach. Responsibilities also include analyzing data to optimize campaigns, coordinating public feedback, and responding to emergent situations through timely communication. A key focus of the position is fostering strong, productive relationships with community partners, businesses, educational institutions, and transit agencies to build Metro's brand and expand its influence. This role demands strong communication skills, project management capability, and a passion for serving a diverse community. Working at Metro offers an opportunity to impact public transit positively, influence community engagement, and contribute to an innovative transit provider that values accessibility and inclusivity.

Job Requirements

bachelors degree in marketing, communications, business, journalism, public administration, or related field
experience with digital marketing, content marketing, market research, and social media
proficiency in marketing automation tools such as Hubspot, Marketo, or Salesforce
strong project management skills
proven ability to produce high-quality, SEO-driven content
exceptional communication and interpersonal skills
ability to manage multiple projects simultaneously
design experience with Adobe InDesign or Canva
knowledge of Microsoft Office applications including Excel, Word, and PowerPoint
demonstrated ability to develop and maintain strong internal and external relationships
familiarity with content management systems and analytics tools is preferred
experience working in government, municipal, or public transit environments is advantageous

Job Qualifications

bachelors degree in marketing, communications, business, journalism, public administration, or related field
experience in digital marketing, content marketing, market research, and social media
ability to create or revise programs independently to meet organizational and community needs
experience with marketing automation tools such as Hubspot, Marketo, or Salesforce
knowledge of digital marketing tactics and best practices
strong project management skills
proven content production experience with SEO knowledge
experience shaping a brand across multiple channels and multimedia platforms
exceptional communication, presentation, and interpersonal skills
ability to develop productive relationships within an organization
strong organizational and multitasking skills
excellent decision-making and problem-solving skills
proficiency in Microsoft Office including Excel, Word, and PowerPoint
design experience with Adobe InDesign or Canva
knowledge of metropolitan area demographics helpful
familiarity with CMS and analytics tools is a plus
background in government, municipal, or public transit is a plus

Job Duties

create and implement an annual communications and marketing plan
manage the creation of key marketing materials and produce engaging content for website and social media
craft and execute a content marketing strategy and calendar to drive brand awareness and engagement
plan, prepare, and distribute outreach materials including reports, emails, social media posts, brochures, and mailers
manage and coordinate marketing contractor engagements
develop and design route maps, timetables, and schedules and manage related printing and inventory
implement marketing campaigns and programs including external partners, events, tours, and promotions
organize and manage data and analytics, and present findings
coordinate public and rider feedback and develop surveys
create and print departmental signs and posters for routes and services
write and distribute press releases
maintain and update the website
manage and grow social media accounts
assist with staff recruitment by working with human resources
handle emergency alert posts on social media and website
plan and coordinate attendance at community events
maintain educational materials and brochures
understand and communicate Metro policies, procedures, safety, and ADA compliance
build and maintain relationships with community agencies and partners
facilitate communication between departments to ensure clear and timely external communications
educate riders on Metro services, safety, accessibility, and ADA compliance