Marketing Manager

This job opening is for a Marketing Manager position at a regional shopping center managed by a leading company in the retail real estate industry. The company is committed to creating vibrant community-focused shopping destinations and delivering exceptional marketing programs that enhance center visibility and profitability. Known for its innovative approach and collaborative work environment, the company values strategic thinking, creativity, and strong partnerships with tenants and the community. The Marketing Manager will work closely with the General Manager and Corporate Marketing Team to ensure aligned marketing efforts that support the center's business goals and long-term vision of growth and customer engagement. This is a full-time role that offers the opportunity to lead impactful marketing strategies within a dynamic retail setting.

The Marketing Manager will be responsible for the conceptualization, direction, and implementation of a comprehensive strategic marketing plan for the shopping center. This includes increasing foot traffic, driving sales productivity, and enhancing tenant retention through targeted promotional activities. The incumbent will actively position the center and the company in the marketplace by managing the brand's image and voice across all marketing materials and communication channels. Social media marketing is a critical component of this role, requiring up-to-date knowledge of trends, platform nuances, and content creation tools like Canva and Adobe SparkPost. The manager will oversee the day-to-day management of social media handles, responding timely to tenant and shopper inquiries. They will also coordinate event activations designed to engage the community, raise awareness, and support tenant sales initiatives. Collaboration with internal teams and external partners is essential to developing and executing annual marketing and publicity plans that align with budget and portfolio guidelines. The role demands strong analytical skills to evaluate social media metrics and sales data for continual optimization. Additionally, the Marketing Manager will foster strong tenant relationships by advising on sales strategies and advertising solutions while maintaining a thorough understanding of the competitive market environment. The position requires excellent organizational skills, the ability to manage multiple projects in a fast-paced environment, and a strategic mindset for leveraging events and digital campaigns to maximize impact. Overall, this role offers a unique opportunity to shape the marketing vision of a regional shopping center and drive its commercial success through innovative and effective marketing leadership.