Marketing Manager

The Shoppes at Carlsbad is a vibrant regional shopping center located in a bustling retail environment. As a prominent destination for shopping, dining, and entertainment in the Carlsbad area, it attracts a diverse clientele from local residents to tourists. The center is committed to providing an exceptional retail experience by continuously enhancing its offerings and maintaining strong ties with both tenants and the community. As part of a wider portfolio under a leading retail property management company, The Shoppes at Carlsbad operates with a focus on strategic growth, tenant satisfaction, and consumer engagement.

The Marketing Manager role at The Shoppes at Carlsbad is a full-time, onsite position that plays a pivotal role in shaping the property’s overall marketing strategy. The Marketing Manager is entrusted with the responsibility of conceptualizing, directing, and implementing comprehensive marketing plans that align with the center’s business goals and long-term vision. This position is focused on driving increased foot traffic, boosting sales productivity, and enhancing tenant retention. With a strategic mindset, the Marketing Manager must effectively position both the shopping center and the managing company within the competitive retail and shopping center industry.

This role requires a strong collaboration with the General Manager and the Corporate Marketing Team to ensure the delivery of high-quality and impactful marketing initiatives. One key responsibility includes mastering the management of social media platforms, ensuring that daily operations adhere to current trends and best practices to maximize engagement. The Marketing Manager must be proficient in content creation tools such as Canva, iMovie, Clips, and Adobe SparkPost and maintain a consistent brand image and voice across all digital channels.

A crucial part of the Marketing Manager’s duties includes planning, coordinating, and executing center events that aim to increase traffic and social media presence while also fostering community relations. This involves networking with community leaders and aligning events with local interests to maximize market impact. As part of the role, the Marketing Manager oversees all property information updates on social media, manages communications with shoppers and tenants, and prepares annual marketing plans and budgets in cooperation with the General Manager and Field Marketing Manager.

The Marketing Manager is also responsible for analyzing social media analytics to adapt and optimize marketing content and for managing email and SMS communications, including e-blasts. Additional responsibilities include coordinating advertising plans, preparing press releases, and sustaining strong tenant and community relationships. The position requires thorough market knowledge and the ability to provide tenants with marketing solutions to help them reach their sales objectives.

With a focus on teamwork and meeting fast-paced deadlines, this role demands excellent organizational and communication skills along with proficiency in Microsoft Office and various digital tools. The Marketing Manager must be physically capable of meeting the demands of the position, which includes mobility around the office grounds and the ability to lift moderate weights. This role offers the opportunity to contribute significantly to the shopping center's success and reputation through innovative marketing strategies and collaborative community engagement.