
Job Overview
Employment Type
Full-time
Work Schedule
Flexible
Benefits
Health Insurance
Paid Time Off
Retirement Plan
Employee Discounts
Professional development opportunities
Employee wellness programs
flexible scheduling
Job Description
Messina Hof Wine Cellars, Inc. is a prestigious family owned and operated winery established in 1977 in Bryan, Texas. Renowned for its dedication to high quality, world-class wine production, Messina Hof has expanded impressively since 2012, doubling its size and producing more than 200,000 gallons of premium wine annually. With facilities across several Texas locations including Bryan, Fredericksburg, Grapevine, and Richmond, the company offers a unique fusion of exceptional winemaking and genuine hospitality, making it one of the most awarded wineries in the state. The company prides itself on a team of honest and passionate professionals who embody its values of innovation, excellence, and family traditions, contributing to a rapidly growing brand in the exciting and thriving wine industry.
The role available is a full-time Marketing Manager position reporting to the Chief Administrative Officer at Messina Hof. This exempt role requires a highly skilled and dynamic individual responsible for overseeing all aspects of marketing, public relations, and digital sales/e-commerce across all the winery's departments and the broader Messina Hof brand. The manager will work collaboratively across the company’s various locations and departments to develop and execute strategic marketing campaigns, digital initiatives, and public relations efforts aimed at expanding the company’s market share and brand presence. A crucial focus will be on leveraging emerging technologies, including artificial intelligence, to enhance marketing efficiency and effectiveness.
The Marketing Manager will play a key role in coordinating marketing and sales efforts, planning advertising campaigns, creating promotions, and managing digital sales channels including the company's e-commerce platforms. Responsibilities include managing relationships with shipping carriers, overseeing compliance with federal and state labeling laws, and ensuring consistency with brand standards. The candidate will lead a team, supervise interns, and maintain excellent communication with media contacts and strategic partners. Strong skills in digital marketing tools, graphic design, social media, SEO, and content creation are essential. Additionally, the role involves budgeting, maintaining marketing materials inventory, and organizing participation in industry events such as competitions, festivals, and conventions.
The position calls for a motivated, independent professional with excellent problem-solving, communication, and organizational skills. A background in wine sales and distribution, combined with proficiency in computer programs such as Microsoft Office Suite, Adobe Photoshop, Illustrator, and industry-specific systems like Orderport, is highly desirable. The work environment is moderate in noise and physically demanding with some lifting up to 50 pounds. This position offers the opportunity to contribute meaningfully to a prominent and growing winery with a commitment to quality and innovation. Messina Hof Wine Cellars, Inc. is an equal opportunity employer and promotes a drug-free workplace.
The role available is a full-time Marketing Manager position reporting to the Chief Administrative Officer at Messina Hof. This exempt role requires a highly skilled and dynamic individual responsible for overseeing all aspects of marketing, public relations, and digital sales/e-commerce across all the winery's departments and the broader Messina Hof brand. The manager will work collaboratively across the company’s various locations and departments to develop and execute strategic marketing campaigns, digital initiatives, and public relations efforts aimed at expanding the company’s market share and brand presence. A crucial focus will be on leveraging emerging technologies, including artificial intelligence, to enhance marketing efficiency and effectiveness.
The Marketing Manager will play a key role in coordinating marketing and sales efforts, planning advertising campaigns, creating promotions, and managing digital sales channels including the company's e-commerce platforms. Responsibilities include managing relationships with shipping carriers, overseeing compliance with federal and state labeling laws, and ensuring consistency with brand standards. The candidate will lead a team, supervise interns, and maintain excellent communication with media contacts and strategic partners. Strong skills in digital marketing tools, graphic design, social media, SEO, and content creation are essential. Additionally, the role involves budgeting, maintaining marketing materials inventory, and organizing participation in industry events such as competitions, festivals, and conventions.
The position calls for a motivated, independent professional with excellent problem-solving, communication, and organizational skills. A background in wine sales and distribution, combined with proficiency in computer programs such as Microsoft Office Suite, Adobe Photoshop, Illustrator, and industry-specific systems like Orderport, is highly desirable. The work environment is moderate in noise and physically demanding with some lifting up to 50 pounds. This position offers the opportunity to contribute meaningfully to a prominent and growing winery with a commitment to quality and innovation. Messina Hof Wine Cellars, Inc. is an equal opportunity employer and promotes a drug-free workplace.
Job Requirements
- Related degree or equivalent experience
- 5-10 years of marketing experience
- Good long and short-term memory and ability to maintain records
- Basic understanding of wine sales and distribution
- Effective verbal and written communication skills
- Familiarity with graphic design and desktop publishing software
- Proficient with Microsoft Word, Excel, PowerPoint, Adobe Photoshop, Illustrator, Orderport
- Self-motivated and able to work independently
- Ability to manage multiple tasks and meet deadlines
- Understanding of public relations and marketing principles
- Experience with website management and digital advertising
- Able to lift and/or move up to 50 pounds
- Reliable transportation for travel
- Willingness to attend meetings as assigned
- Scheduled hours as needed to complete tasks
- Ability to use emerging technologies and AI tools for marketing enhancement
Job Qualifications
- Related degree or equivalent experience
- 5-10 years of marketing experience preferably in wine sales and distribution industry
- Proficient in graphic design, desktop publishing, and computer programs including Microsoft Word, Excel, PowerPoint, Adobe Photoshop, and Illustrator
- Knowledge of SEO, digital advertising, social media campaigns, and e-commerce
- Excellent verbal and written communication skills
- Strong organizational and multitasking abilities
- Ability to work independently and meet sales goals and deadlines
- Understanding of public relations and brand building fundamentals
- Experience in website management and digital marketing
- Demonstrated leadership and team management skills
- Problem-solving aptitude
- Ability to maintain records accurately
Job Duties
- Responsible for growth and development of Messina Hof and increased market share through data collection, strategic customer identification, promotion and marketing development, execution of plans, and communication both internal and external to the company
- Coordinate marketing and strategic sales initiatives and activities of all departments and across all mediums
- Plan, organize and execute advertising campaigns, as well as create aggressive promotions and marketing strategies, and maintain master advertising calendar
- Create and execute sales/promotional, marketing, and advertising presentations to strategic partnerships and potential clients
- Develop, expand, and diversify digital sales, digital advertising, and overall e-commerce sales channels
- Assist with management of common carrier and shipping relationships, ensure shipping compliance, oversee shipping logistics and address any shipping-related supply needs
- Manage company website, e-commerce portals, digital promotions, content creation, SEO, blogging, social media campaigns and digital marketing initiatives
- Utilize emerging technologies such as artificial intelligence to streamline and bolster marketing efforts and overall sales
- Coordinate with the Messina Hof Wholesale Division to create and execute sales programs, materials, marketing, and presentations for distribution networks
- Identify and support competitions, festivals, conventions, appearances, events, and demos that create positive results for the company
- Establish rapport and maintain relationships with customers, industry partners and media contacts
- Supervise public relations and marketing employees and manage marketing internship program
- Provide communications to news, media and related communities
- Maintain brand standards according to documented brand strategy, personality and values
- Design and create content for newsletters, press releases, social media, marketing materials, labels, ads, radio scripts, posters, displays and point of sale materials
- Maintain marketing materials, POS, displays, and other printed materials in inventory and displayed in all hospitality locations
- Manage wine and food product label design, ordering, stocking, and tracking for all products
- Execute federal and state label approvals and maintain compliance standards and records
- Develop departmental budget and manage expenses
- Communicate company press, accolades, product updates, or announcements to staff
- Maintain customer database and coordinate weekly e-mail blasts
- Perform other related duties as required
Job Criteria
Experience
Mid Level (3-7 years)
Job Location
Your Profile Is Visible To Hiring Managers Across OysterLink.
We'll match you with best jobs
Get job offers faster


Search For More Opportunities:
How Candidates Get Hired Faster
Apply to 2–3 similar roles
Complete profile & get best matches
Check new opportunities daily

