Marketing Coordinator - Events & Social Media
Job Overview
Employment Type
Full-time
Compensation
Salary
Range $40,600.00 - $56,000.00
Work Schedule
Day Shifts
Weekend Shifts
Benefits
Health Insurance
Dental Insurance
Paid Time Off
Retirement Plan
Employee Discounts
Professional Development
Flexible working hours
Job Description
Aventura Mall is one of the premier shopping and entertainment destinations located in the heart of Miami, Florida. Known for its upscale retail offerings, dynamic events, and unparalleled guest experiences, the mall draws millions of visitors each year. The Abbey complements this vibrant environment by adding a unique hospitality and dining element to the overall guest experience. Together, these properties offer a rich blend of luxury retail, dining, and entertainment options designed to engage diverse audiences. The mall is committed to creating memorable experiences that go beyond shopping, focusing on innovative marketing strategies, large-scale events, and immersive activations that resonate with guests and brand partners alike.
The Marketing Coordinator position plays a critical role in supporting the marketing initiatives for both Aventura Mall and The Abbey. This role primarily focuses on event execution, experiential activations, and social media support. The ideal candidate will be detail-oriented, creative, and passionate about marketing in a fast-paced, guest-facing environment. Reporting to the marketing team, the Marketing Coordinator ensures the seamless on-site execution of events and the creation of engaging digital content that highlights the energy, culture, and unique brands of both properties.
In this highly hands-on role, the Marketing Coordinator will be instrumental in turning marketing plans into reality by managing logistics, coordinating vendors, supporting social media efforts, and executing experiential campaigns that elevate brand presence and guest satisfaction. Responsibilities include assisting with event planning, managing event day activities, capturing photos and videos for social media, collaborating with brand partners, and maintaining organized marketing calendars and documentation.
Beyond event management, the coordinator will contribute significantly to the social media strategy by creating real-time content, scheduling posts, engaging with audiences, and supporting campaign execution. This position also supports marketing communication flow, coordinating with internal teams and external partners to ensure consistent brand messaging across all channels.
Organizational skills, strong communication abilities, and a proactive attitude are essential for this role, as well as the flexibility to work evenings, weekends, and holidays as required by event schedules. The position offers a dynamic work environment where creativity meets operational excellence, providing ample opportunities for professional growth within a leading retail and hospitality setting in Miami.
The Marketing Coordinator position plays a critical role in supporting the marketing initiatives for both Aventura Mall and The Abbey. This role primarily focuses on event execution, experiential activations, and social media support. The ideal candidate will be detail-oriented, creative, and passionate about marketing in a fast-paced, guest-facing environment. Reporting to the marketing team, the Marketing Coordinator ensures the seamless on-site execution of events and the creation of engaging digital content that highlights the energy, culture, and unique brands of both properties.
In this highly hands-on role, the Marketing Coordinator will be instrumental in turning marketing plans into reality by managing logistics, coordinating vendors, supporting social media efforts, and executing experiential campaigns that elevate brand presence and guest satisfaction. Responsibilities include assisting with event planning, managing event day activities, capturing photos and videos for social media, collaborating with brand partners, and maintaining organized marketing calendars and documentation.
Beyond event management, the coordinator will contribute significantly to the social media strategy by creating real-time content, scheduling posts, engaging with audiences, and supporting campaign execution. This position also supports marketing communication flow, coordinating with internal teams and external partners to ensure consistent brand messaging across all channels.
Organizational skills, strong communication abilities, and a proactive attitude are essential for this role, as well as the flexibility to work evenings, weekends, and holidays as required by event schedules. The position offers a dynamic work environment where creativity meets operational excellence, providing ample opportunities for professional growth within a leading retail and hospitality setting in Miami.
Job Requirements
- Bachelor’s degree in marketing, communications, hospitality, or a related field preferred
- 1-3 years of experience in marketing, event coordination, social media, or hospitality preferred
- Strong organizational skills and attention to detail
- Excellent written and verbal communication skills
- Comfortable working on-site, in guest-facing environments, and during live events
- Familiarity with social platforms such as Instagram, Facebook, TikTok, and X
- Familiarity with social editing tools including Canva, CapCut, etc. preferred
- Basic proficiency in Microsoft Word, Excel, and PowerPoint
- Ability to work evenings, weekends, and holidays as required by event schedules
- Energetic, proactive, and customer-service oriented with a team-first mindset
Job Qualifications
- Bachelor’s degree in Marketing, Communications, Hospitality, or a related field preferred
- 1-3 years of experience in marketing, event coordination, social media, or hospitality preferred
- Strong organizational skills and attention to detail
- Excellent written and verbal communication skills
- Comfortable working on-site, in guest-facing environments, and during live events
- Familiarity with social platforms such as Instagram, Facebook, TikTok, and X
- Familiarity with social editing tools including Canva, CapCut, etc. preferred
- Basic proficiency in Microsoft Word, Excel, and PowerPoint
- Social scheduling tools a plus
- Ability to work evenings, weekends, and holidays as required by event schedules
- Energetic, proactive, and customer-service oriented with a team-first mindset
Job Duties
- Support the planning, coordination, and on-site execution of events, programs, and activations at Aventura Mall and The Abbey
- Assist with event logistics including vendor coordination, internal communication, timelines, staffing support, signage, and setup/breakdown
- Serve as on-site marketing support during events to ensure smooth execution and an elevated guest experience
- Coordinate event/brand information, branded materials, signage, product/giveaways, and collateral for events and digital promotion of events
- Capture photos and video during events for social media, recap content, and internal reporting
- Assist with post-event recaps, reporting, and performance documentation
- Support day-to-day social media execution for Aventura Mall and The Abbey, including content posting, scheduling, and engagement
- Capture real-time content during events, activations, and on-property moments
- Coordinate social media content production by managing communication with merchants, brand partners, and vendors
- Assist with caption writing, content organization, and approval coordination
- Monitor comments, messages, and mentions, escalating guest inquiries or issues as appropriate
- Coordinate marketing assets, timelines, and deliverables across internal teams and external partners
- Assist with the production and distribution of marketing materials, signage, and collateral
- Maintain organized marketing calendars, files, and documentation
- Collaborate with operations, guest services, and event partners to ensure alignment and timely execution
- Track event participation, social engagement metrics, and marketing activity
- Assist in compiling basic reports, recaps, and performance summaries
- Support budget tracking, invoice processing, and vendor documentation as needed
Job Criteria
Experience
Mid Level (3-7 years)
Job Location
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