Marketing Coordinator

Norfolk, VA, USA|Onsite

Job Overview

Employment Type

Full-time

Compensation

Hourly

Range $20.00 - $25.00

Work Schedule

Standard Hours

Benefits

Medical insurance

Dental Insurance

Vision Insurance

Paid Time Off

Employee assistance program

basic life insurance

short-term disability insurance

long-term disability insurance

retirement savings plan

College Tuition Reimbursement

Certification training

Legal resources

Identity protection plan

Job Description

Harbor's Edge is a distinguished Continuing Care Retirement Community located along the scenic Elizabeth River in Norfolk. Renowned for its five-star, resort-style environment, Harbor's Edge offers a comprehensive continuum of care tailored to seniors who seek elegance, engagement, and community within their living environment. It prides itself on being recognized as a 2025 "Best" Senior Living Community by U.S. News & World Report, affirming its commitment to excellence and innovation in senior care.

Harbor's Edge cultivates a culture where each team member is valued, supported, and encouraged to develop both professionally and personally. The organization stands out by maintaining a workplace that closely mirrors the high standards of quality and compassion it extends to its residents. Focused on fostering a respectful and rewarding work atmosphere, Harbor's Edge prioritizes the well-being and growth of its staff, recognizing their essential role in the community's ongoing success.

The role of Marketing Coordinator at Harbor's Edge is a full-time opportunity positioned within the Marketing Department. This role centers on supporting the sales team to achieve sales and occupancy goals by managing the Customer Relationship Management (CRM) system. The Marketing Coordinator serves as a vital administrative figure, tasked with ensuring data accuracy, managing lead workflows, producing insightful reports, and maintaining a consistent and positive brand representation across all marketing communications and interactions.

The Marketing Coordinator's responsibilities extend beyond CRM management to include direct interaction with residents, prospects, and guests, ensuring a welcoming and professional presence at the Marketing Office during business hours. This individual maintains the office’s daily operations, manages CRM data integrity through ongoing cleanup and validation, and assists in coordinating marketing events, including logistics and on-site support. Additionally, the role involves collaborating with internal teams to enhance CRM utilization, streamline workflows, support sales communications, and handle marketing collateral and supply management.

Job Requirements

High school diploma or GED required
Bachelor's degree preferred in Business, Marketing, or Organizational Development
Valid driver's license issued in the state of residence with a safe and acceptable driving record required
Minimum of 3 years of relevant experience, preferably in sales support and marketing
Proficiency with CRM systems (e.g., Aline or similar) and Microsoft Office Suite
Strong data entry, database management, and reporting skills with high attention to detail
Excellent written and verbal communication skills
Strong organizational and time management abilities
Customer service-oriented with a professional and responsive approach
Ability to work independently and collaboratively within a team
Problem-solving skills with a focus on process improvement and efficiency
Basic understanding of marketing, lead management, and sales support
Event coordination or support experience preferred
Ability to handle confidential information with discretion

Job Qualifications

High school diploma or GED required
Bachelor's degree preferred in Business, Marketing, or Organizational Development
Minimum of 3 years of relevant experience, preferably in sales support and marketing
Proficiency with CRM systems (e.g., Aline or similar) and Microsoft Office Suite
Strong data entry, database management, and reporting skills with high attention to detail
Excellent written and verbal communication skills
Strong organizational and time management abilities
Customer service-oriented with a professional and responsive approach
Ability to work independently and collaboratively within a team
Problem-solving skills with a focus on process improvement and efficiency
Basic understanding of marketing, lead management, and sales support
Event coordination or support experience preferred
Ability to handle confidential information with discretion

Job Duties

Greet residents, prospects, and guests in the Marketing Office and handle incoming calls, providing a professional and welcoming experience Monday-Friday, 9:00 AM-5:00 PM
Manage daily operations of the Marketing Office to maintain a professional environment
Serve as a primary CRM user by monitoring inquiries, entering and updating data, assigning leads, and ensuring accurate and timely workflow management
Maintain CRM data integrity through ongoing cleanup, validation, and reconciliation to ensure accuracy, consistency, and reliable reporting
Support CRM-driven marketing events by managing RSVPs, tracking attendance, and updating records pre- and post-event
Generate and distribute CRM-based reports to support performance tracking and stakeholder communication
Identify and recommend CRM process improvements and support development and maintenance of SOPs to improve efficiency and consistency