Marketing and Events Coordinator

Greenville, SC, USA|

Job Overview

Employment Type

Full-time

Benefits

Health Insurance

Retirement Plan

Paid Time Off

Professional development opportunities

Employee wellness programs

Tuition remission

Flexible work schedule

Job Description

Furman University is a distinguished private liberal arts university located in Greenville, South Carolina, renowned for its commitment to academic excellence, innovative research, and comprehensive student development. Established in 1826, Furman University combines tradition with a progressive approach to higher education, offering a vibrant and inclusive campus environment. The university prides itself on its small class sizes, personalized faculty attention, and a strong emphasis on liberal arts education that prepares students for lifelong success and leadership in a diverse global community. Furman is widely recognized for fostering critical thinking, ethical leadership, and a commitment to community engagement through a variety of academic programs and extracurricular activities.

The Career Services Department at Furman University, housing the Malone Center for Career Engagement, plays a critical role in supporting students in career preparation, professional development, and networking opportunities. The department is dedicated to providing students with personalized guidance and access to employer contacts, internships, and career exploration resources that build bridges between academic disciplines and future professional goals.

The Marketing and Events Coordinator position within the Malone Center for Career Engagement is a full-time role and an essential component of Furman's commitment to student and alumni engagement. Reporting within the Career Services Department, the coordinator is responsible for crafting and executing a comprehensive communication strategy aimed at increasing student interaction with the Malone Center throughout their four-year academic journey at Furman University. This multifaceted role oversees managing the department’s brand in alignment with strict University branding guidelines and ensures the clarity and consistency of the Malone Center's voice across various platforms, including the website, social media, email campaigns, newsletters, publications, and annual reporting.

The position demands a combination of creative marketing expertise, strategic event planning, and team leadership. The coordinator acts as the project manager for all major Malone Center events such as career fairs, industry networking programs, career treks, and signature alumni events, ensuring each is meticulously planned and executed to foster meaningful connections between students, alumni, and potential employers. Additionally, the role supervises a team of student workers who play an instrumental part in social media management and delivering outstanding front-line customer service to Malone Center constituents.

Furthermore, the Marketing and Events Coordinator collaborates closely with internal University departments, such as University Marketing & Communications and the Office of Admissions, to synergize efforts on marketing campaigns and prospective student engagement. The position requires active oversight of continual data evaluation and outreach effectiveness to optimize communication strategies and student engagement outcomes each semester. This role provides a unique opportunity for an energetic, organized, and innovative professional to impact Furman University students' career trajectories positively and enhance engagement with the Malone Center’s robust programming and resources. This position is compensated on a salary basis within the grade 6S pay category, reflecting the skill set and responsibilities required.

Job Requirements

Bachelor’s degree in marketing, communication, business, higher education, or a related field
One to three years of relevant experience in marketing, communications, event planning, student affairs, or related setting
Demonstrated project management and organizational skills, including the ability to manage multiple deadlines and details simultaneously
Strong written, verbal, and interpersonal communication skills, with the ability to tailor messages to different audiences
Experience with social media platforms, direct email and text-based marketing tools, and website content management systems (WordPress)
Proficiency in Canva and Adobe Creative Suite, specifically InDesign, Illustrator, and Photoshop
Ability to work collaboratively with staff, students, faculty, employers, and other stakeholders
Must be a team player

Job Qualifications

Bachelor’s degree in marketing, communication, business, higher education, or a related field
One to three years of relevant experience in marketing, communications, event planning, student affairs, or related setting
Demonstrated project management and organizational skills, including the ability to manage multiple deadlines and details simultaneously
Strong written, verbal, and interpersonal communication skills, with the ability to tailor messages to different audiences
Experience with social media platforms, direct email and text-based marketing tools, and website content management systems (WordPress)
Proficiency in Canva and Adobe Creative Suite, specifically InDesign, Illustrator, and Photoshop
Ability to work collaboratively with staff, students, faculty, employers, and other stakeholders
Must be a team player
Experience in a higher education environment, providing direct service to students
Familiarity with career services platforms such as Handshake, PeopleGrove, and GradLeaders

Job Duties

Develop and implement a communication plan that increases awareness and engagement with the Centers’ programs and resources among students, faculty, staff, alumni, parents, and employers
Design and create content for email campaigns, newsletters, digital signage, presentations, annual reports, and print materials in accordance with Furman University branding guidelines
Manage Malone Center department website and social media channels
Create a marketing strategy to increase student and alumni engagement with Furman’s new alumni engagement platform, The Furman Network (powered by PeopleGrove)
Manage email, text, and app-based communication strategy, push notifications, and text/SMS channels
Support photography, storytelling, and data collection that highlight student and alumni success and the value of a Furman education
Serve as the Malone Center’s liaison to University Marketing & Communications, partnering on stories and content that drive current student engagement and prospective student enrollment
Partner with the Office of Admissions on continual refresh of current data and materials for prospective students and parents
Assess marketing reach and distribution each semester, demonstrating connectivity to target audiences across the four-year pathway, and developing strategies for new channels
Coordinate the planning and execution of all Malone Center events including career fairs, career treks, networking receptions, alumni panels, and other signature events
Manage all event logistics including room reservations, catering, hotel accommodations, vendor coordination, transportation, technology, parking, signage, setup, and day-of support
Maintain the Center’s event calendar and design a printed student calendar of events each semester
Input all center’s events into Handshake
Provide occasional evening or weekend support for signature events and campus programs as needed
Hire, train, and supervise a team of student workers/interns that will serve as the first point of contact and provide exceptional customer service to students, employers, faculty, staff, alumni, parents, and other constituents that visit the Malone Center for Career Engagement
Employ a student development focused lens to student work, ensuring that the career ambassadors program is a high impact experience for student workers
Serve as the primary purchasing card holder for the Malone Center