Manager, Marketing - AC Hotel Bentonville

AC Hotel Bentonville is a distinguished hotel located in the heart of Northwest Arkansas, bringing a fresh and modern European-inspired hospitality experience to the region. Known for its contemporary design and sleek accommodations, the hotel successfully blends style with comfort, creating a vibrant and inviting atmosphere for guests and staff alike. The hotel prides itself on a refined culture-driven environment where attentive, thoughtful service is paramount to ensuring guests enjoy a seamless and memorable stay. AC Hotel Bentonville is part of a well-respected hospitality chain that emphasizes delivering exceptional guest experiences through innovation and attention to detail.

This Marketing Manager role at AC Hotel Bentonville is an exciting career opportunity for a dynamic professional looking to lead strategic marketing efforts for the hotel. The position entails developing, executing, and reporting on marketing and activation plans focused on multiple brands, including but not limited to social media marketing, digital marketing, local marketing, property activations, and entertainment initiatives. Reporting directly to the property's General Manager with a dotted line reporting to the Corporate Marketing Team, this role is integrally positioned within the leadership team and plays a crucial part in maintaining strong public relations, maximizing return on investment, and nurturing the hotel's brand image.

The Marketing Manager's responsibilities cover a broad range of activities including administration tasks such as managing the marketing plan aligned with SMART goals, overseeing the marketing budget, maintaining digital asset databases, and serving as the brand ambassador on property. Social media is a key focus area, where the Marketing Manager builds and implements comprehensive social media strategies across multiple channels, ensures continuous audience growth, crafts engaging content calendars, and actively manages community engagement through responding to followers and cultivating relationships with micro-influencers and industry professionals. Routine analysis of social media KPIs and trends informs adjustments to strategies to keep the hotel's online presence vibrant and competitive.

In addition to social media, the Marketing Manager manages digital marketing efforts including online presence maintenance, review responses, newsletter creation, paid advertising campaigns, and routine online audits. Local marketing activities involve ideating and supporting on-site activations, coordinating live music and entertainment with the Food & Beverage team, and overseeing the creation and distribution of marketing collateral. Building and expanding external partnerships with community partners, vendors, and media outlets is another crucial function of the role, with a focus on public relations leadership and leveraging corporate marketing resources.

The work environment is primarily on-site at the hotel with occasional off-site presence at related events. The Marketing Manager collaborates closely with internal teams including the General Manager, Sales Managers, Front Desk Staff, Executive Chef, Restaurant Managers, and Corporate Teams along with external community partners and vendors. This role offers an opportunity to be at the core of marketing operations in a prestigious hospitality setting, contributing directly to the hotel's brand elevation and guest engagement in a professional and creative atmosphere.