Manager Events & Partnerships

Sally Beauty Holdings, Inc. (SBH) stands as a leader in the professional beauty supply industry, committed to inspiring a more colorful, confident, and welcoming world through its wide array of products and services. Operating across 11 countries, the company manages two key businesses: Sally Beauty and Beauty Systems Group. Sally Beauty caters primarily to retail customers seeking salon-quality products at value prices, offering an extensive selection that includes hair color, hair care, nails, and skin care products. Beauty Systems Group, branded under Cosmo Prof or Armstrong McCall stores, targets professional salons by providing expertly branded products intended for resale and use by salon clients. With a strong presence in the beauty retail and professional markets, SBH maintains a reputation for quality offerings and customer-centric service.

This job opportunity is a hybrid role based at the SBH support center located at Legacy West in Plano, Texas. As the Manager of Events & Partnerships, you will play a pivotal role in shaping and executing the company’s public relations strategy, focusing on events, partnerships, and sponsorships that enhance the brand’s visibility and engagement. This role demands a visionary leader who exercises independent judgment and strategic decision-making to bring public relations initiatives to life, ranging from consumer and press-facing events to activating external partnerships. You will be responsible for setting the strategic direction, prioritizing initiatives, managing creative approaches, and allocating resources effectively to ensure all PR efforts remain true to the brand, delivered on time, and within budget.

In this managerial position, you will serve as the primary strategic lead for the company’s PR agency of record. Your duties will include directing priorities, overseeing budgets, managing timelines, and defining the creative scope to align PR initiatives with overarching business objectives. You will independently lead the planning and execution of PR events and partnerships, taking accountability for every detail from concept development through to post-event analysis. Your expertise will guide seasonal and campaign-specific activations to align them with key product launches, brand messaging, cultural moments, and business priorities.

This role requires strong business acumen and a passion for the beauty industry, along with creative leadership skills. You will build and manage strategic relationships with external partners, beauty experts, vendors, and agencies, independently evaluating potential partnerships and negotiating terms to ensure alignment with company goals. Collaboration with internal teams across marketing, creative, social media, retail, and merchandising will be essential to integrate events and partnerships across channels using data-driven insights to optimize outcomes.

Analyzing event and partnership performance metrics will be part of your responsibility to develop strategic recommendations that influence future investments and planning. You will handle the management of partnership and sponsorship agreements, timelines, and deliverables, ensuring all contracts and commitments are fulfilled. Additionally, you will oversee budget management related to events and activations, including tracking costs, processing invoices, and reconciling expenses to keep initiatives within approved financial parameters.

The ideal candidate will possess a bachelor’s degree, preferably in Public Relations, Communications, Marketing, or a related field, and have 3 to 5 years of experience in marketing, PR, or events execution. Experience managing brand activations and a background in the beauty or retail industry are highly preferred. Familiarity with media outlets, content creators, celebrities, and notable beauty or lifestyle brands is important for success in this role. This position offers a hybrid work environment with three days onsite at Legacy West, Plano, Texas, and two days remote, and it requires some travel.

If you are a resourceful, proactive professional with strong project management capabilities, excellent communication skills, and the ability to thrive in a fast-paced retail environment, this position at SBH offers an opportunity to lead significant PR initiatives and make a meaningful impact in the beauty industry. Joining Sally Beauty Holdings means becoming part of a company that values creativity, teamwork, results-orientation, and professional growth, all while offering a competitive salary and outstanding benefits.