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Manager, Event Marketing

Raleigh, NC, USA|Travel, Onsite

Job Overview

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Employment Type

Full-time
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Work Schedule

Standard Hours
Flexible
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Benefits

Health Insurance
Dental Insurance
Vision Insurance
long term disability insurance
Short term disability insurance
Life insurance
Paid Time Off
401(k) savings plan
company match
Paid parental leave
Wellness perks
onsite fitness center
free snacks
Latest technology equipment

Job Description

Relay is a pioneering technology company transforming the physical economy by bridging the gap between digital innovations and the deskless workforce. As the Intelligent System of Action for frontline operations, Relay focuses on converting conventional analog processes into a data-rich, AI-powered ecosystem that empowers over 80% of the global workforce who do not work at desks. The company has established itself as a reliable partner to numerous Fortune 500 and Fortune 100 companies, demonstrating its significant market impact. Recently, Relay achieved recognition as #175 on the Deloitte Technology Fast 500 and #920 on the Inc. 5000, highlighting its rapid growth... Show More

Job Requirements

  • Bachelor’s degree or equivalent experience
  • 3-5 years of Event Marketing or Field Marketing experience in B2B SaaS
  • Proven ability to manage budgets over $100k successfully
  • Strong strategic and analytical skills
  • Experience scaling event operations without compromising quality
  • Proficient with project management and CRM tools such as Asana, HubSpot, Salesforce
  • Ability to travel up to 30% for events
  • Excellent communication and team leadership skills
  • Experience with Account-Based Marketing is a plus

Job Qualifications

  • 3-5 years of experience in Event Marketing, Field Marketing, or Corporate Events within the B2B SaaS sector
  • Proven experience managing large-scale tradeshow presences with budgets exceeding $100k
  • Strong strategic planning skills with the ability to analyze market data for optimal event positioning
  • Demonstrated success in fast-paced B2B SaaS environments, scaling event operations while maintaining quality
  • Visionary approach to creating engaging and immersive booth experiences
  • Analytical mindset focused on root cause analysis of marketing actions and results
  • Fluent in sales terminology and understanding of event influence on pipeline velocity
  • Expertise in Asana or similar project management tools and HubSpot or Salesforce for lead tracking
  • Ability and willingness to travel approximately 30% to key events
  • Experience with Account-Based Marketing strategies preferred

Job Duties

  • Curate and manage the annual tradeshow calendar for 10 market segments, aligning event selection with segment-specific strategies
  • Partner with Product Marketing to design experiential booth programming that creates immediate and impactful product experiences
  • Manage the full events budget, ensuring high return on investment across exhibitor fees, booth buildouts, swag, and travel
  • Manage and mentor an Event Marketing Specialist, overseeing logistics, shipping, inventory management, and task completion
  • Work with Accounting to reconcile budgets monthly and maintain project management workflows
  • Support broader Field Marketing motions, including Customer Advisory Summits, Executive Briefing Center events, and factory tours
  • Execute high-touch Account-Based Marketing activations such as brand-hosted parties, luxury box suites, and lunch-and-learns
  • Assess show performance through quantitative metrics and qualitative sales insights
  • Deliver comprehensive post-event reports that guide future marketing decisions and product positioning

Job Criteria

Experience

Mid Level (3-7 years)


Job Location

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