Local Event Producer & Promoter (freelance, commission only)

Sofar, founded in London in 2009, is a unique global live music and entertainment company that reinvents the experience of live performances. What started as a simple response to the diminishing magic in live music has grown into a worldwide movement that celebrates not only music but also comedy, dance, and various artistic expressions. Sofar is renowned for discovering and nurturing rising talent, creating intimate and memorable experiences that transcend typical shows. Many successful mainstream artists, such as Billie Eilish, Jack Harlow, Leon Bridges, and Hozier, performed early in their careers with Sofar, highlighting the company’s influential role in the entertainment industry.

Sofar focuses on producing high-quality, immersive live events in a wide range of unusual and beautiful venues, including private living rooms, rooftops, caves, museums, boats, and even ski jumps. The unique settings combined with a world-class live experience encourage audiences to be fully present and engaged, using their devices not as distractions but as tools to support the artists and connect with the community. This approach provides a fresh and intimate alternative to traditional concert formats.

The company is passionate about fostering community and cultural vibrancy through live events. Sofar values the power of music and art in bringing people together and seeks to create spaces where artists and fans can share genuine, meaningful experiences. The team behind Sofar is made up of passionate individuals who live and breathe music, creativity, and community building. They are committed to using innovative event production and promotion methods to enhance local cultural landscapes worldwide.

The Freelance Local Producer role at Sofar offers an exciting entrepreneurial opportunity for self-driven individuals who wish to shape the presence of Sofar in their city. This commission-based, flexible position requires candidates to be based in the designated city and work primarily during evenings and weekends when live events typically occur. As a Producer, you will join a global network of passionate community builders and tastemakers, playing a central role in creating impactful local experiences.

Your responsibilities will span event planning, curation, marketing, promotion, and seamless event execution. You will be entrusted with developing a vision for your city’s Sofar shows, managing artist bookings, overseeing event quality, and driving local ticket sales through innovative marketing tactics. You will also cultivate relationships with local business partners, venues, and organizations to support sponsorships and co-promotional partnerships that amplify Sofar’s brand and community reach.

This role demands strong business instincts, cultural fluency, and a deep network within your local scene. You will be a proactive promoter and connector, comfortable pitching to sponsors and navigating the challenges that arise in live event production. With access to Sofar’s global resources, training, and community support, you will be empowered to make meaningful contributions while maintaining autonomy in your market.

Working as a Freelance Local Producer at Sofar is ideal for individuals who are passionate about live music and cultural events, who thrive on entrepreneurship and creativity, and who desire ownership over how their city experiences the magic of Sofar. The role promises a dynamic and rewarding experience, blending a love for the arts with practical skills in event management and marketing, all while contributing to a vibrant global cultural movement.

Candidates interested in this role should be ready to embrace the challenges and rewards of producing unique live experiences in varied settings, fostering connections, and building a loyal audience in their local community. The role is a perfect fit for motivated individuals who appreciate the importance of community, creativity, and professionalism in the world of live entertainment.