Local Event Producer & Promoter (freelance, commission only)

Sofar, founded in a London flat in 2009, is a pioneering company dedicated to reigniting the magic of live music. What started as a simple solution to a widespread issue in the live music scene has blossomed into a global movement that not only revolves around music but also embraces other forms of entertainment, such as comedy, singles, and dance. Sofar is renowned for discovering rising talent and providing them with a unique platform that bridges both physical and digital realms. The company manages comprehensive aspects of live events including booking, promotion, and audience engagement, thereby empowering artists to focus on their craft while benefiting from exposure and growth opportunities. Over the years, Sofar has played a significant role in launching the careers of numerous acclaimed artists including Billie Eilish, Jack Harlow, Chappell Roan, Leon Bridges, Olivia Dean, YEBBA, Teddy Swims, Remi Wolf, Hozier, and Lola Young, who have performed at Sofar shows early in their journeys.

Sofar creates extraordinary live experiences in diverse and unconventional venues, ranging from ski jumps and caves to boats, hidden museum rooms, private living rooms, gardens, and rooftops. These intimate and immersive events encourage audiences to be fully engaged in the moment, supporting artists rather than using their devices as distractions. The team behind Sofar is fueled by a genuine passion for live music and the joy of discovering new artists. Their mission is not only to produce memorable performances but also to foster a sense of community and connection among artists and fans worldwide.

The Role

The Freelance Local Producer position with Sofar offers an exciting opportunity to become a key player in a global network of entrepreneurial community builders and tastemakers. This role is designed for individuals who have strong business acumen, cultural insight, and deep connections within their local scenes including artists, venues, brands, and community partners. Producers at Sofar are natural promoters and resourceful problem-solvers who excel at creating impactful, memorable pop-up experiences that foster meaningful, real-life engagement. They handle everything from event planning and curation to marketing, promotion, and execution, with the support of Sofar's Global Communities team. This role calls for self-starters who thrive on independence, take pride in their work, and seek meaningful ownership over how Sofar presents itself in their respective cities.

As a Freelance Local Producer, you will be instrumental in strengthening Sofar’s brand locally by driving ticket sales through creative marketing strategies and developing a tailored approach for your city’s events including show themes, locations, and frequency. You will lead the curation and booking of diverse, high-quality artists and venues while managing all aspects of event staffing and quality to ensure magical experiences grounded in hospitality. Financial management of your city’s events is a critical component of the role, requiring you to oversee budgets and ensure profitable outcomes for every show. Building strategic partnerships with local businesses and community organizations is essential to broaden Sofar’s reach and enrich the audience experience. Collaboration with fellow local leaders will help sustain diverse experiences that build buzz and amplify brand awareness.

The position is freelance and commission-based, offering flexibility along with the autonomy to design and manage events on your own schedule, predominantly during evenings and weekends. This role is suited for individuals with 3-5 years of experience in live event curation, production, and promotions, who have a proven ability to sell event sponsorships or marketing activations, preferably within the live or experiential marketing sphere. Strong communication skills, professionalism, and a proactive attitude are vital to success. Sofar values diverse perspectives and encourages candidates from varied backgrounds to apply. This role will provide you with access to extensive resources, global training, and connection opportunities within Sofar’s international community, empowering you to shape the cultural landscape of your city while championing emerging artists and unforgettable live experiences.