Hospitality & Events Manager (Outpost Tasting Room and Restaurants)
Job Overview
Employment Type
Full-time
Work Schedule
Flexible
Day Shifts
Weekend Shifts
Benefits
Health Insurance
Dental Insurance
Paid Time Off
Retirement Plan
Employee Discounts
Professional Development
performance bonuses
Job Description
Willamette Valley Vineyards is a distinguished winery and hospitality company known for its dedication to crafting exceptional wines and delivering memorable guest experiences. Located in the celebrated Willamette Valley region, the company has established itself as a leader in the wine industry, blending tradition with innovation to foster a strong connection with wine enthusiasts. With a commitment to sustainable practices and community engagement, Willamette Valley Vineyards offers not only premium wines but also a warm and welcoming environment through its tasting rooms, restaurants, and events. As a company, it emphasizes quality, customer satisfaction, and operational excellence, which helps maintain its reputation as a top choice for guests seeking authentic wine country experiences.
The role of Hospitality & Events Manager at Willamette Valley Vineyards is a senior leadership position focused on driving the performance and guest experience of the Outpost Tasting Room and Restaurant locations. This role commands responsibility for multiple tasting room and hospitality venues, combining operational management, team leadership, event programming, and financial oversight to ensure profitable growth and exceptional service delivery. The Hospitality & Events Manager is pivotal in shaping the culture of the hospitality teams by fostering collaboration, accountability, and a customer-centric mindset across the establishments.
Key facets of the role include leading multi-location operations with an emphasis on revenue growth and membership development by strategically increasing wine sales, club acquisitions, and customer retention. The manager collaborates closely with marketing, ownership services, and national sales to boost visitation and event attendance, reinforcing the vineyard's brand and customer loyalty. Additionally, they oversee the planning and execution of a diverse array of events such as public and private gatherings, owner experiences, and wine club programs that not only enhance guest engagement but also contribute to the winery's bottom line.
Financial stewardship is a critical component, with responsibilities encompassing budget development, sales and labor analysis, cost management, and ensuring effective purchasing and vendor relationships. Through zero-based budgeting principles, the manager ensures fiscal discipline while meeting revenue and profitability targets. The position also demands an active role in team recruitment, coaching, performance reviews, and leadership development activities to build and sustain high-performing hospitality teams dedicated to delivering service excellence.
The Hospitality & Events Manager must uphold the company’s standards for guest experience and brand stewardship, addressing feedback and continuously improving service and merchandising. Compliance and risk management, including adherence to labor regulations, safety protocols, and alcohol beverage laws, are integral to maintaining operational integrity. Furthermore, this role requires regular travel and on-site leadership across locations in Oregon, Washington, and California, illustrating the need for a versatile leader capable of managing multiple venues and driving unified success.
Overall, this role offers a unique opportunity to join a respected winery hospitality group, providing leadership that directly impacts guest satisfaction, financial performance, and the continued growth of Willamette Valley Vineyards’ hospitality offerings. It is ideal for a seasoned hospitality professional who thrives in a dynamic environment, values team development, and is passionate about delivering world-class wine country experiences.
The role of Hospitality & Events Manager at Willamette Valley Vineyards is a senior leadership position focused on driving the performance and guest experience of the Outpost Tasting Room and Restaurant locations. This role commands responsibility for multiple tasting room and hospitality venues, combining operational management, team leadership, event programming, and financial oversight to ensure profitable growth and exceptional service delivery. The Hospitality & Events Manager is pivotal in shaping the culture of the hospitality teams by fostering collaboration, accountability, and a customer-centric mindset across the establishments.
Key facets of the role include leading multi-location operations with an emphasis on revenue growth and membership development by strategically increasing wine sales, club acquisitions, and customer retention. The manager collaborates closely with marketing, ownership services, and national sales to boost visitation and event attendance, reinforcing the vineyard's brand and customer loyalty. Additionally, they oversee the planning and execution of a diverse array of events such as public and private gatherings, owner experiences, and wine club programs that not only enhance guest engagement but also contribute to the winery's bottom line.
Financial stewardship is a critical component, with responsibilities encompassing budget development, sales and labor analysis, cost management, and ensuring effective purchasing and vendor relationships. Through zero-based budgeting principles, the manager ensures fiscal discipline while meeting revenue and profitability targets. The position also demands an active role in team recruitment, coaching, performance reviews, and leadership development activities to build and sustain high-performing hospitality teams dedicated to delivering service excellence.
The Hospitality & Events Manager must uphold the company’s standards for guest experience and brand stewardship, addressing feedback and continuously improving service and merchandising. Compliance and risk management, including adherence to labor regulations, safety protocols, and alcohol beverage laws, are integral to maintaining operational integrity. Furthermore, this role requires regular travel and on-site leadership across locations in Oregon, Washington, and California, illustrating the need for a versatile leader capable of managing multiple venues and driving unified success.
Overall, this role offers a unique opportunity to join a respected winery hospitality group, providing leadership that directly impacts guest satisfaction, financial performance, and the continued growth of Willamette Valley Vineyards’ hospitality offerings. It is ideal for a seasoned hospitality professional who thrives in a dynamic environment, values team development, and is passionate about delivering world-class wine country experiences.
Job Requirements
- Ability to lift up to 40 pounds
- ability to navigate stairs, uneven surfaces, and vineyard terrain
- ability to stand and walk for extended periods
- ability to work evenings, weekends, and special events as business needs require
- valid driver's license with an acceptable driving record
- regular travel between company locations throughout Oregon, Washington, and California
- frequent on-site leadership visits, including at minimum bi-weekly visits to assigned hospitality locations
Job Qualifications
- Five or more years of progressive leadership experience in hospitality, direct-to-consumer sales, membership organizations, restaurants, wineries, resorts, or multi-unit operations
- demonstrated success managing multiple locations, departments, or business units
- proven experience leading teams, developing managers, and driving measurable business results
- strong financial management, budgeting, forecasting, and business analysis skills
- strong leadership, coaching, and team development capabilities
- exceptional communication, presentation, and interpersonal skills
- high level of business acumen and analytical thinking
- ability to manage multiple priorities while maintaining attention to detail
- strong customer focus with a passion for hospitality and guest experience
- proficiency with CRM systems, POS systems, Google Email, scheduling and meets, Microsoft Office Suite, and business management software
- ability to build collaborative relationships across departments and organizational levels
Job Duties
- Lead the operational performance of all assigned tasting room restaurants and hospitality locations
- provide leadership, coaching, and accountability to Tasting Room Managers and hospitality leadership teams
- establish and manage annual operating plans, performance metrics, staffing models, and departmental goals
- conduct regular site visits to evaluate guest experience, service standards, team engagement, facility condition, and operational effectiveness
- foster a culture of ownership, accountability, transparency, collaboration, and continuous improvement
- drive wine sales, club acquisitions, club retention, owner engagement, and direct-to-consumer revenue growth
- develop and execute strategies to increase bottle sales, wine club participation, owner conversions, and customer retention
- partner with Marketing, Ownership Services, and National Sales to increase visitation, event attendance, and customer acquisition
- identify and implement best practices in hospitality sales, guest engagement, and membership recruitment
- support National Sales activities and hospitality experiences at assigned locations
- develop and oversee annual events programming and hospitality experiences across all assigned locations
- lead the planning, execution, and financial performance of public events, private events, owner experiences, wine club programming, and special hospitality initiatives
- collaborate with internal departments to create compelling guest experiences that strengthen brand loyalty and drive revenue
- ensure events are operationally sound, financially successful, and aligned with company objectives
- manage locations to established revenue, margin, labor, and profitability goals
- analyze sales trends, labor utilization, event profitability, membership performance, and operating metrics
- develop annual budgets using zero-based budgeting principles
- monitor labor planning, inventory controls, purchasing practices, and vendor relationships to maximize profitability
- partner with managers to optimize staffing levels, scheduling efficiency, and service standards
- recruit, develop, coach, and retain high-performing hospitality leaders and team members
- conduct regular performance reviews, leadership development activities, and employee engagement initiatives
- promote servant leadership principles and foster a positive, inclusive, and accountable workplace culture
- ensure managers effectively address employee concerns, provide timely feedback, and maintain strong team communication
- recognize and celebrate team and individual achievements
- champion exceptional hospitality and customer service standards across all locations
- ensure timely resolution of guest feedback, service recovery situations, and online reviews
- continuously evaluate and improve the customer journey, service standards, merchandising, signage, and overall guest experience
- protect and enhance the reputation of Willamette Valley Vineyards through professional leadership and community engagement
- ensure compliance with company policies, labor regulations, safety requirements, and applicable alcohol beverage laws
- participate in risk management initiatives and support quarterly safety assessments
- maintain compliance with location-specific regulatory requirements and operational standards
Job Criteria
Experience
Expert Level (7+ years)
Job Location
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