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Job Overview
Employment Type
Full-time
Compensation
Salary
Range $56,500.00 - $92,300.00
Work Schedule
Standard Hours
Benefits
Health Insurance
Dental Insurance
Paid Time Off
Retirement Plan
Professional Development
performance bonuses
Flexible working hours
Job Description
Brandmotion is a leading technology company specializing in innovative automotive solutions, particularly focusing on vehicle safety, connectivity, and fleet management technologies. With a strong commitment to enhancing vehicle performance and driver safety, Brandmotion integrates advanced data-driven marketing strategies with cutting-edge technology solutions. As a dynamic player in the automotive tech sector, Brandmotion serves a diverse client base including fleet operators, vehicle upfitters, distributors, and eCommerce buyers. The company’s forward-thinking approach and dedication to measurable marketing impact position it as a pioneer in demand generation and digital marketing efforts within the automotive industry.
The Growth Marketing Manager role at Bra... Show More
The Growth Marketing Manager role at Bra... Show More
Job Requirements
- Bachelor’s degree in marketing, communications, business, or related field
- 5-7 years of experience in B2B growth marketing, demand generation, or performance marketing
- Advanced HubSpot expertise including automation, CRM integration, reporting, and landing pages
- Proven success managing paid media campaigns across Google Ads, LinkedIn, and Meta
- Hands-on experience with Google Analytics 4 (GA4) and Google Tag Manager
- Strong understanding of SEO, conversion rate optimization, and digital funnel strategy
- Experience supporting longer B2B sales cycles and multi-touch attribution models
- Proficiency with Google Workspace tools
- project management software experience a plus
- Highly organized, self-directed, and results-oriented
- Strong analytical mindset with the ability to turn data into action
Job Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or related field
- 5-7 years of experience in B2B growth marketing, demand generation, or performance marketing
- Advanced HubSpot expertise including automation, CRM integration, reporting, and landing pages
- Proven success managing paid media campaigns across Google Ads, LinkedIn, and Meta
- Hands-on experience with Google Analytics 4 (GA4) and Google Tag Manager
- Strong understanding of SEO, conversion rate optimization, and digital funnel strategy
- Experience supporting longer B2B sales cycles and multi-touch attribution models
- Proficiency with Google Workspace tools
- project management software experience a plus
- Highly organized, self-directed, and results-oriented
- Strong analytical mindset with the ability to turn data into action
Job Duties
- Build, optimize, and scale HubSpot infrastructure including workflows, lead scoring, segmentation, and lifecycle management
- Develop multi-touch nurture campaigns to move prospects from awareness to purchase
- Configure lead routing and CRM integration to ensure timely follow-up by Sales
- Create and optimize email marketing campaigns including A/B testing and performance tracking
- Build landing pages, forms, and CTAs within HubSpot CMS to capture and qualify leads
- Plan and execute targeted demand-generation campaigns across key customer segments
- Manage paid media across Google Ads, LinkedIn, and Meta, optimizing for cost-per-lead and pipeline contribution
- Develop conversion-focused offers such as guides, ROI calculators, and gated content
- Implement retargeting campaigns to re-engage website visitors and nurture prospects
- Continuously test messaging, creative, and landing pages to improve performance
- Optimize brandmotion.com for conversion across B2B and B2C audiences
- Execute SEO strategy including keyword research, on-page optimization, and content performance tracking
- Implement structured data and best practices for AI-driven search
- Develop high-converting landing pages aligned with campaign goals
- Partner with internal teams on UX and website improvements
- Execute digital marketing campaigns supporting new product launches
- Manage trade show marketing campaigns including pre-event promotion, on-site capture, and post-event follow-up
- Publish blogs, product pages, and marketing content aligned with sales priorities
- Ensure consistent messaging across all digital channels
- Own marketing analytics using GA4, Google Tag Manager, and HubSpot reporting tools
- Track campaign performance, conversion rates, and marketing-sourced pipeline
- Analyze attribution data across complex B2B buying journeys
- Translate insights into actionable recommendations to improve ROI
Job Criteria
Experience
Mid Level (3-7 years)
Job Location
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