Growth Marketing Manager

Brandmotion is a leading technology company specializing in innovative automotive solutions, particularly focusing on vehicle safety, connectivity, and fleet management technologies. With a strong commitment to enhancing vehicle performance and driver safety, Brandmotion integrates advanced data-driven marketing strategies with cutting-edge technology solutions. As a dynamic player in the automotive tech sector, Brandmotion serves a diverse client base including fleet operators, vehicle upfitters, distributors, and eCommerce buyers. The company’s forward-thinking approach and dedication to measurable marketing impact position it as a pioneer in demand generation and digital marketing efforts within the automotive industry.

The Growth Marketing Manager role at Brandmotion is a critical position designed for a hands-on, data-driven marketer who excels in performance marketing and demand generation. This role requires a highly analytical professional with the ability to generate qualified leads, accelerate sales pipeline growth, and directly influence revenue through digital channels. The position is perfect for a marketer who thrives on measurable results and enjoys the challenge of optimizing marketing automation, paid media, SEO, content creation, and web analytics to achieve business goals.

In this role, the Growth Marketing Manager will have full ownership of digital demand generation efforts across multiple B2B commercial channels, including distributor and eCommerce platforms. The ideal candidate will work cross-functionally alongside sales, product development, and inside sales teams to convert market interest into tangible revenue. They will manage HubSpot marketing automation infrastructure, oversee targeted advertising campaigns on platforms such as Google Ads, LinkedIn, and Meta, and lead initiatives to optimize the company website for conversion and SEO performance.

Additional responsibilities include developing multi-touch nurture campaigns to move prospects efficiently through the sales funnel, designing conversion-focused offers like guides and ROI calculators, and executing retargeting campaigns to re-engage prospects. The manager will also be responsible for creating and optimizing landing pages, email campaigns, and on-site content to maximize lead capture and qualification.

Brandmotion values a strategic approach to marketing analytics and performance reporting. The Growth Marketing Manager will use tools such as Google Analytics 4, Google Tag Manager, and HubSpot reporting to track campaign effectiveness, analyze marketing-sourced pipeline contributions, and provide actionable insights to continually optimize return on investment. This role offers the opportunity to work at the intersection of technology and marketing, driving significant growth for a company that is shaping the future of automotive safety and efficiency.