group manager, Experiential Marketing - (Expired Job)

Starbucks Coffee Company is a globally renowned coffeehouse chain established with the vision of being a different kind of company that not only celebrates coffee but fosters connections and community. Since its inception, Starbucks has grown into a cultural icon known for exceptional customer experience and leadership development. Starbucks is committed to creating an inclusive environment where leaders and partners are driven by a passion for service and share a commitment to excellence. They prioritize innovation, diversity, and sustainability in everything they do. The company continues to expand its footprint worldwide and strives to deliver unique and immersive customer experiences that extend beyond coffee and into meaningful brand activations and cultural moments.

The Group Manager, Experiential Marketing at Starbucks plays a pivotal role in steering the company’s experiential marketing efforts with a blend of strategic vision and creative leadership. This position oversees a team responsible for orchestrating live brand activations, cultural events, tentpole happenings, pop-ups, partnerships, and integrated experiences across various marketing channels. The Group Manager is expected to cultivate innovation, operational excellence, and cultural relevance in every campaign, ensuring that Starbucks stays at the forefront of experiential storytelling. Reporting directly to senior marketing leaders, this role requires a leader who is adept at managing complex projects end-to-end, from conceptualization through execution and measurement.

The Group Manager leads with a comprehensive understanding of experiential marketing strategies, teaming with agency partners, creative groups, and cross-functional business units to bring brand moments alive that resonate deeply with consumers. This leader also serves as a subject matter expert on event innovation, cultural trends, and emerging technologies, making sure Starbucks’s experiences remain fresh and impactful. Furthermore, this role emphasizes team leadership, hiring, mentoring, and fostering an inclusive and innovative culture where team members thrive. The Group Manager excels in budget management, operational planning, strategic brief development, and crafting presentations for executive stakeholders.

In addition to leadership and operational responsibilities, the Group Manager champions measurement frameworks to evaluate the success of experiential campaigns, ensuring alignment with overall marketing goals and brand priorities. This role calls for savvy collaboration across marketing, media, social, PR, store design, product teams, and more to deliver seamless integrated campaigns. The job is onsite four days a week, reflecting Starbucks's belief in the power of teamwork and in-person collaboration.

Starbucks offers competitive compensation packages based on knowledge, skills, experience, location, and internal equity. This role includes a comprehensive suite of benefits for partners and their families, including medical, dental, vision, life insurance, paid parental leave, vacation accrual, holidays, 401(k) retirement plans with employer match, equity programs, tuition coverage for further education, and more. Starbucks is an equal opportunity employer committed to diversity and accommodation for applicants with disabilities. Overall, this role presents an exciting opportunity for an experienced experiential marketer and leader to join Starbucks’s dynamic marketing culture and inspire great experiences that connect with customers worldwide.