General Manager, Events

Who we are: What started as a crazy idea to run a 24-plus hour relay through the mountains of Utah has grown into one of the most recognized endurance event series in the world. With unforgettable races in iconic locations and a community so passionate they tattoo the brand on their bodies, Ragnar has built something rare. It’s an experience people come back to year after year. Ragnar is a core part of FitLab and serves as the foundation of the Events division. FitLab is the home of Sport Lifestyle. Built for those who see fitness and wellness as identity, not obligation. Operating at the intersection of functional training and immersive experiences, FitLab brings together high-performance products, community-driven experiences, and premium brands that deepen engagement beyond the workout. The focus going forward is simple. Deliver safe, exceptional events. Improve the underlying economics. Expand into new formats and experiences over time.

The role: The General Manager, Events leads the Events division within FitLab, with Ragnar as the primary business today. This leader works closely with the FitLab leadership team to align on priorities, resources, and long-term direction, while driving day-to-day execution across the division. We are looking for someone who can operate at both levels, in the details of event execution and in building a scalable, repeatable model for growth.

As General Manager, you will be responsible for leading the Events division within FitLab, focusing on delivering high-quality, consistent execution across all events. You will drive improvements in event-level economics and overall division performance. You will help shape and execute the strategic roadmap in partnership with the FitLab leadership team, developing new event formats, experiences, and revenue opportunities over time.

Your role will involve developing and growing strategic partnerships and sponsorships that elevate the event experience and improve economics. Building and leading a high-performing team across corporate and field operations will also be a critical aspect of your position. You will set clear priorities, targets, and accountability across the division and oversee all event operations to ensure safe, consistent, high-quality execution.

In addition, you will partner cross-functionally with Product, Marketing, Finance, and Technology teams, manage budgets, forecasting, and resource allocation. Building a strong, accountable, execution-focused culture will be important, as will using data and reporting to drive continuous improvement. You will establish processes and systems supporting scalable growth, identify risks and implement solutions to protect executions and outcomes. This role requires maintaining deep knowledge of the endurance and fitness events landscape and acting as the primary leader of Events within FitLab.

This role includes travel to events for onboarding and ongoing leadership, requiring attendance at several events per season, with potential travel of approximately four days per event. Physical demands include spending extended time at large outdoor events, operating utility carts and box trucks, and managing equipment up to 50 lbs. Reasonable accommodations will be made for individuals with disabilities. This is an exciting leadership opportunity to influence the future of a well-known endurance event series within a dynamic and passionate community.