General Manager

Sonsray is a leading dealership specializing in the construction, transportation, and agricultural industries. As the largest Thermo King and CASE dealership on the West Coast, Sonsray provides a comprehensive range of services including equipment sales, parts, service, rental, and leasing. With over 500 employees spanning more than 33 locations across 9 states, Sonsray has built a reputation for industry leadership, exceptional customer service, and innovative solutions designed to keep businesses moving efficiently. The company takes pride in fostering a supportive, inclusive, and dynamic work environment where employee development, teamwork, and performance-driven success are paramount.

Sonsray is currently seeking a dedicated and experienced General Manager to lead the operations of its Agriculture dealership located at 19474 Industry Parkway Drive, Bakersfield, CA. This full-time position offers a competitive salary range of $105,000 to $115,000 annually, plus bonus opportunities based on experience. The General Manager will oversee all aspects of dealership operations including sales, service, parts management, new equipment sales, store performance, and overall profitability. The role demands a strategic leader who can drive market growth, strengthen customer relationships, and ensure best-in-class service delivery across all departments within the agricultural equipment sector.

In this pivotal role, the General Manager will drive business growth by identifying new opportunities and expanding market penetration while strengthening service and parts operations to enhance customer satisfaction and retention. They will lead and mentor department managers in parts, service, and sales, promoting a high-performance culture aligned with company goals, safety standards, and operational efficiency. This position requires a hands-on leader who can manage full profit and loss responsibilities, develop and oversee budgets, forecasts, and financial performance, and maintain positive relationships with key accounts, growers, manufacturers, vendor partners, and internal teams. Compliance with company policies, safety regulations, and operational guidelines is critical.

Sonsray values leadership that is proactive, innovative, and committed to continuous improvement. The ideal candidate will have a minimum of five years’ experience managing multiple operational areas within an agricultural, construction, or equipment dealership environment and a proven track record of business development, team leadership, problem-solving, and financial management. This position also necessitates excellent communication and interpersonal skills, proficiency in standard business applications, a valid driver’s license, and a willingness to travel as needed. Joining Sonsray means becoming part of a privately owned company that prioritizes core values, open communication, employee development, and community engagement. The company offers employees a broad range of benefits designed to support personal and professional well-being, including health coverage options, retirement plans, paid time off, and unique company-sponsored events and recognition programs, all contributing to a rewarding and motivating work environment. Join the Sonsray team and make a measurable impact by powering industries and driving success in a role that offers both challenge and opportunity.