Executive Director Casino Marketing- Asia

El Monte, CA, USA|Onsite

Job Overview

Employment Type

Full-time

Compensation

Salary

Range $82,600.00 - $137,700.00

Work Schedule

Standard Hours

Benefits

Free parking

Dental Insurance

Health Insurance

401(k)

Vision Insurance

Life insurance

Job Description

MGM Resorts International is a renowned global entertainment company known for its vibrant and diverse properties, including luxury hotels, casinos, and entertainment venues. Situated in San Gabriel, California, MGM Resorts is a leader in the hospitality and gaming industry, celebrated for providing world-class experiences to millions of guests annually. MGM Resorts blends sophistication, innovation, and first-class service to create unforgettable moments that range from extravagant casino games to stunning live performances and exclusive events. The company's commitment to excellence and inclusivity makes it a top employer for individuals who thrive in dynamic and creative environments. As a large-scale employer, MGM Resorts offers a comprehensive range of career opportunities across multiple divisions and is dedicated to fostering a supportive and engaging workplace culture that values teamwork, diversity, and professional growth.

The Customer Development Executive role at MGM Resorts is a critical position aimed at enhancing guest experiences by driving incremental visits from casino customers while delivering exceptional customer service. This role requires a strategic individual who can evaluate and incentivize customers based on their casino activity to maximize engagement and property revenue. The incumbent works closely with various internal departments, including Casino Marketing and on-property personnel, ensuring the seamless execution of player development and marketing strategies. Responsibilities include authorizing comps and allowances such as rooms, food, beverage, event tickets, and promotional credits, with a focus on both attracting inactive customers and maintaining an active player base. Given the sensitive nature of casino operations, maintaining confidentiality and adhering to company policies and compliance regulations such as Title 31 is paramount. The role also involves contributing to critical business decisions regarding customer credit and marketing efforts, attending event functions, and managing customer disputes effectively.

This position offers an exciting and collaborative work environment within one of the most famous entertainment companies in the world. MGM Resorts values leadership and experience, seeking candidates with substantial expertise in casino marketing and player development, ideally with a background in resort environments. Employees benefit from the company's competitive compensation structure, with a pay range between $82,600 and $137,700, complemented by eligibility for incentive plans, medical, dental, vision, life insurance, and 401(k) plans. MGM Resorts also promotes employee wellness through incentive programs, discounts on their extensive hospitality and entertainment services, and professional development opportunities. Joining MGM Resorts means becoming part of a company dedicated to producing unique and show-stopping guest experiences, making every day at work vibrant and rewarding.

Job Requirements

minimum five years of relevant casino marketing experience
seven years of leadership experience preferred
proven knowledge of player development and loyalty programs
experience in a resort environment preferred
strong leadership and team collaboration skills
excellent communication and interpersonal abilities
ability to maintain confidentiality
compliance with Title 31 regulations
willingness to attend training and company events
ability to resolve customer disputes effectively
authorization skills for comps and allowances

Job Qualifications

at least five years of relevant experience
minimum of seven years of leadership experience within the casino marketing industry preferred
strong understanding of player development, loyalty programs, and property marketing strategies
prior experience working in a comparable resort environment demonstrating success in driving guest engagement and revenue growth through strategic marketing initiatives
skilled in leading cross-functional teams fostering collaboration and aligning marketing efforts with overall business objectives

Job Duties

determine and evaluate customers’ casino activity to provide corresponding incentives and use authorization to approve comps and allowances (room, food, beverage, events tickets, promo chips, free play, airfare, or discounts)
drive incremental business, with a focus on inactive customers and maintain customer base to support increasing the property’s customer development efforts
authorize and grant amount of marker authorization limits to qualifying customers
evolve a player development skillset by engaging new and inactive customers
assist in critical business decisions regarding customer credit lines, allowances, and comps while managing customers to profitable levels
work in conjunction with Casino Marketing, Marketing Executives and on-property personnel to assist and facilitate qualified in-house casino customers
maintain highly confidential casino customer information by enforcing the privacy of all guests and limits requests for information about such guests in accordance with company policies
attend special event functions to promote marketing efforts and greet customers
may attend quarterly Receivable Meetings to provide updates to the Corporate Finance group
resolve customer disputes and complaints to the satisfaction of the customer and the company
comply with Title 31 and attend all necessary training sessions