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SHELBY FARMS PARK CONSERVANCY logo

Event Sales + Marketing Manager

Job Overview

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Employment Type

Full-time
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Compensation

Salary
Range $46,900.00 - $66,900.00
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Work Schedule

Flexible
Weekend Shifts
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Benefits

Medical insurance
Dental Insurance
Vision Insurance
Life insurance
401(k) Plan
Paid Time Off
Personal Days
Holidays

Job Description

Shelby Farms Park Conservancy (SFPC) is a nonprofit organization dedicated to managing and caring for Shelby Farms Park and Shelby Farms Greenline, located in Memphis, Tennessee. SFPC shoulders the responsibilities of daily park management, fundraising to meet operational budget needs, crafting the vision for the park's future, and stewardship of the park's rich natural resources. The team at SFPC is deeply committed to their vision of creating a renowned 21st-century urban park that not only defines and shapes the city of Memphis but also provides inclusive, equitable, and free access to every resident in the Memphis metropolitan area. This commitment... Show More

Job Requirements

  • Bachelor's degree or equivalent experience
  • 4-6 years of relevant event sales or marketing experience
  • Proven track record in ticket sales and revenue generation
  • Strong communication and interpersonal skills
  • Ability to work evenings, weekends, and holidays as needed
  • Experience with pricing strategy and market analysis
  • Proficiency with digital marketing tools and social media platforms
  • Comfortable with public speaking and event coordination
  • Ability to supervise and guide team members
  • Flexible schedule to support event cycles and live events

Job Qualifications

  • 4-6 years of experience in event sales, consumer sales, or experiential marketing
  • Demonstrated success in driving ticketed-event revenue
  • Strong understanding of pricing strategy, market segmentation, and buyer behavior
  • Excellent communication, collaboration, and project management skills
  • Familiarity with local events and entertainment landscape preferred
  • Awareness of audience expectations in the Memphis market
  • Experience with premium or VIP event experiences preferred
  • Familiarity with ticketing and reservation systems
  • Experience collaborating on campaign execution

Job Duties

  • Own and execute sales strategies for all ticketed and premium events
  • Execute and optimize individual and group ticket sales through digital channels
  • Develop pricing ladders, VIP tiers, and bundled offers
  • Monitor ticket sales pacing and adjust strategies in real time
  • Identify opportunities to increase average ticket value and repeat attendance
  • Develop and sell paid advertising and brand partnership opportunities
  • Manage marketing strategy for earned revenue offerings including venue rentals and premium experiences
  • Define target audiences and collaborate on event experience design
  • Partner with Sales & Events Operations for event execution and planning
  • Develop and oversee social media and influencer strategies
  • Track ticket sales and revenue performance, preparing detailed reports and analysis

Job Criteria

Experience

Mid Level (3-7 years)


Job Location

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