Event Sales + Marketing Manager

Shelby Farms Park Conservancy (SFPC) is the nonprofit organization responsible for managing and caring for Shelby Farms Park and Shelby Farms Greenline in Memphis, Tennessee. SFPC undertakes the daily management activities necessary to maintain this expansive urban green space, while also focusing on fundraising to support its operational budget. The organization takes a strategic approach in setting the vision for the park's future development, ensuring that Shelby Farms Park remains a sustainable and cherished community resource. They are deeply committed to stewarding the park's natural resources, balancing public use with ecological preservation. The SFPC team strives to create a celebrated 21st-century park that plays a defining role in shaping the culture and livability of Memphis. Their mission emphasizes inclusive, equitable, and free access, making sure every resident of Memphis can enjoy the benefits of the park.

Shelby Farms Park itself spans 4,500 acres, making it one of the largest urban parks in the United States. It features miles of recreational trails, several lakes and ponds, and a variety of interactive attractions such as a buffalo herd, the Woodland Discovery Playground, the FedEx Event Center, a treetop adventure course, a sprayground, and an outdoor stage. These diverse amenities make Shelby Farms Park a central recreational hub and treasured asset within the Memphis community.

The Event Sales & Marketing Manager role within SFPC is a vital position responsible for driving revenue growth through the sale of tickets and premium experiences related to SFPC-produced events. These include popular events like Starry Nights, Afterglow, Canoes & Cocktails, and Buffalo Run among others. The Manager’s responsibilities cover the full spectrum of sales execution strategies, event pricing and packaging, demand generation activities, and managing customer-facing marketing channels designed to optimize ticket sales and event attendance.

This role requires a hands-on approach to managing the revenue performance of ticketed events, including overseeing sales of individual and group tickets, VIP tier offerings, bundled packages, as well as facilitating paid advertising and brand partnership opportunities treated as commercial marketing transactions. The Event Sales & Marketing Manager plays an active role in optimizing conversion rates, monitoring real-time sales pacing, and continuously adjusting sales tactics to meet or exceed revenue goals. They also oversee the marketing systems that support venue rentals and ticket sales, managing web content, SEO, social media channels, influencer partnerships, as well as coordinating concessions and retail operations.

Importantly, this role supervises both the Marketing Coordinator and the Retail and Concessions Coordinator, ensuring alignment among marketing execution, sales efforts, and onsite event offerings to meet customer expectations and revenue milestones. By crafting effective sales strategies, developing tiered pricing models, designing premium experience offerings, and collaborating internally to create engaging events, the Manager significantly contributes to the park’s financial sustainability and visitor experience.

The position includes responsibilities such as setting and managing sales goals, developing promotional calendars aligned to sales and seasonal demand, leveraging customer data to refine event concepts, coordinating with operations teams for successful event delivery, and managing social media and influencer strategies to boost awareness and conversions. The Manager must maintain an insightful understanding of market segmentation and buyer behavior to innovate and enhance the park’s ticketed and premium event portfolio.

Working at SFPC offers a flexible, office-based work environment with regular onsite involvement during events, which sometimes occur in the evenings, weekends, and holidays. The organization offers a competitive benefits package including medical, dental, vision, and life insurance, a 401(k) plan with organizational match, paid time off, personal days, and holidays, supporting the overall well-being and work-life balance of its employees. SFPC is committed to diversity, equity, and inclusion, providing equal employment opportunities to all candidates regardless of race, color, religion, national origin, sex, age, disability, veteran status, or other protected classifications.