Event Sales + Marketing Manager

Memphis, TN, USA|Onsite

Job Overview

Employment Type

Full-time

Compensation

Salary

Range $58,000.00 - $63,000.00

Work Schedule

Flexible

Weekend Shifts

Benefits

Medical insurance

Dental Insurance

Vision Insurance

Life insurance

401(k) Plan

Paid Time Off

Personal Days

Job Description

Shelby Farms Park Conservancy (SFPC) is the nonprofit organization responsible for managing and caring for Shelby Farms Park and Shelby Farms Greenline in Memphis, Tennessee. SFPC undertakes the daily management activities necessary to maintain this expansive urban green space, while also focusing on fundraising to support its operational budget. The organization takes a strategic approach in setting the vision for the park's future development, ensuring that Shelby Farms Park remains a sustainable and cherished community resource. They are deeply committed to stewarding the park's natural resources, balancing public use with ecological preservation. The SFPC team strives to create a celebrated... Show More

Job Requirements

Bachelor's degree or equivalent experience
4-6 years of relevant experience in event sales or consumer-facing revenue roles
Proven track record of driving ticketed event sales revenue
Strong interpersonal and communication skills
Ability to work flexible hours including evenings, weekends, and holidays
Proficiency with digital marketing platforms and sales analytics tools
Experience managing marketing teams or coordinators
Knowledge of ticketing systems and CRM software
Ability to analyze sales data and adjust strategies accordingly

Job Qualifications

4-6 years of experience in event sales, consumer sales, experiential marketing, or a related field
Demonstrated success driving ticketed-event or consumer-facing revenue
Strong understanding of pricing strategy, market segmentation, and buyer behavior
Excellent communication, collaboration, and project management skills
Familiarity with local events and entertainment landscape and ability to benchmark against regional festivals and venues
Awareness of audience expectations and competitive offerings in the Memphis market
Experience with premium or VIP event experiences
Familiarity with ticketing and reservation systems such as Ticketspice, Fareharbor, Tripleseat
Experience collaborating closely with various teams on campaign execution

Job Duties

Own and execute sales strategies for all SFPC-produced ticketed and premium experiences with clear per-event and annual revenue targets
Execute and optimize individual ticket sales through website, social media, email, and digital channels as well as bulk, group, pre-sale, and packaged offers
Develop pricing ladders, VIP tiers, bundles, and early-access strategies to maximize revenue and early purchase behavior
Monitor ticket sales pacing and conversion data in real time and adjust offers, messaging, and channels to meet revenue goals
Identify opportunities to increase average ticket value, repeat attendance, and cross-promotion between experiences
Develop and sell paid advertising, brand integration, and marketing placement opportunities associated with SFPC-produced ticketed events
Own the marketing strategy for all earned-revenue offerings including ticketed events, venue rentals, and premium experiences
Define target audiences for each ticketed event and partner to design compelling event experiences with VIP zones and curated moments
Partner with operations to ensure ticketed events are delivered as promised and communicate sales assumptions, attendance projections, and VIP requirements
Set and oversee social media strategy focused on driving awareness and conversion
Track ticket sales, revenue projections, and performance to inform future sales strategies and prepare post-event summaries

Job Criteria

Experience

Mid Level (3-7 years)

Job Location

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