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SHELBY FARMS PARK CONSERVANCY logo

Event Sales & Marketing Manager

Job Overview

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Employment Type

Full-time
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Work Schedule

Flexible
Day Shifts
Weekend Shifts
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Benefits

Health Insurance
Dental Insurance
Paid Time Off
Retirement Plan
flexible schedule
Professional development opportunities
Employee Discounts

Job Description

Shelby Farms Park Conservancy (SFPC) is a prominent nonprofit organization dedicated to managing and preserving Shelby Farms Park and Shelby Farms Greenline, two of Memphis, Tennessee's most cherished natural and recreational assets. SFPC is charged with the daily operations, fundraising efforts to sustain the park's operational budget, strategic planning for future park growth, and stewardship of the park's diverse natural resources. The organization embraces a team-oriented approach, committed to its vision of shaping a celebrated 21st-century urban park that serves as a defining feature for the city while ensuring inclusive, equitable, and free access for all residents in the Memphis... Show More

Job Requirements

  • Bachelor’s degree or equivalent experience
  • 4 to 6 years of relevant event sales or marketing experience
  • proven track record of generating substantial ticket revenue
  • ability to analyze sales data and adjust strategies
  • strong interpersonal and leadership skills
  • flexibility to work evenings, weekends, and holidays as needed
  • ability to manage multiple projects and priorities simultaneously

Job Qualifications

  • 4 to 6 years of experience in event sales or related field
  • demonstrated success driving ticketed-event revenue
  • strong understanding of pricing strategy and buyer behavior
  • excellent communication and project management skills
  • familiarity with local events and entertainment landscape preferred
  • experience with premium or VIP event experiences preferred
  • familiarity with ticketing systems such as Ticketspice or Tripleseat
  • experience collaborating on campaign execution

Job Duties

  • Own and execute sales strategies for all ticketed and premium park experiences
  • execute and optimize individual and group ticket sales through digital channels
  • develop pricing ladders, VIP tiers, bundles, and early-access strategies
  • monitor ticket sales pacing and adjust offers to meet revenue goals
  • identify opportunities to increase average ticket value and repeat attendance
  • develop and sell paid advertising and brand partnerships for events
  • own marketing strategy for all earned-revenue offerings including venue rentals
  • develop and maintain promotional calendar aligned with sales priorities
  • define target audiences and partner with teams to design premium experiences
  • support evolution and development of new ticketed events
  • partner with operations for event delivery and planning
  • set and oversee social media and influencer strategy
  • track ticket sales and revenue projections
  • prepare post-event sales summaries and performance reports

Job Criteria

Experience

Mid Level (3-7 years)


Job Location

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