Event Marketing Specialist

LexisNexis is a globally recognized technology company that specializes in legal, regulatory, and business information and analytics. With a strong legacy of innovation and a commitment to transforming the legal landscape, LexisNexis supports legal professionals, corporations, government agencies, and academic institutions by providing access to comprehensive data and advanced AI-driven research solutions. The company is known for delivering sophisticated legal technology that helps clients improve decision-making, enhance productivity, and achieve better outcomes in their professional environments. LexisNexis fosters a culture of continuous learning, inclusivity, and collaboration, positioning itself as a leader in technology innovation within the legal market.

The role of B2B Event Marketing Specialist at LexisNexis is an exciting opportunity for an early-career marketing professional passionate about event marketing within a dynamic and fast-paced B2B environment. The successful candidate will be responsible for the full life cycle of event and webinar management from planning to execution and optimization. This role involves coordinating logistics for industry conferences, webinars, and sponsored events that showcase LexisNexis' cutting-edge legal technology and AI-driven solutions. Working closely with cross-functional teams including Sales, Product, and Consulting, the specialist will ensure event objectives align closely with broader business goals, driving client and prospect engagement. The role requires meticulous attention to detail, strong organizational skills, and the ability to manage multiple projects simultaneously.

Beyond event coordination, the specialist will also contribute to marketing campaigns aimed at driving registration and engagement. This includes collaborating with the design and content teams to produce promotional materials such as emails, social media posts, landing pages, and event assets, ensuring consistent branding and messaging. Audience segmentation and targeted outreach efforts will be critical to maximize attendance and quality leads. Furthermore, the specialist will be responsible for tracking and analyzing event performance metrics using tools like Salesforce, Marketo, HubSpot, and webinar platforms including ON24, Zoom Webinar, or GoToWebinar. By analyzing attendee engagement, conversion rates, and pipeline impact, the specialist will provide actionable insights that contribute to the continuous improvement of events.

Cross-functional collaboration is a key aspect of this role. The specialist will coordinate with vendors, partners, and speakers to guarantee exceptional attendee experiences and seamless event delivery. Internal communication across marketing and other departments will be essential to leverage the LexisNexis brand effectively and amplify its presence in digital and thought leadership channels. The position offers a competitive pay range of $48,900 to $81,500 annually, with geographic adjustments to reflect local market rates.

LexisNexis values the well-being and happiness of its employees and provides a comprehensive benefits package tailored to various countries. The company is dedicated to inclusive hiring practices and offers accommodations for applicants with disabilities or special needs throughout the recruitment process. LexisNexis emphasizes a safe and fair environment free from discrimination, ensuring equal opportunities for all qualified candidates regardless of race, gender, age, disability, veteran status, or other protected characteristics. This role represents an excellent gateway for someone looking to advance their career in marketing, gain deep expertise in event management, and contribute to pioneering legal AI solutions in an industry-leading organization.