Harley-Davidson logo

Event Coordinator

Job Overview

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Employment Type

Full-time
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Work Schedule

Weekend Shifts
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Benefits

competitive compensation
Opportunity to work within the exciting HarleyDavidson riding community
Creative and dynamic work environment
Growth opportunities within dealership marketing and operations

Job Description

Our Harley-Davidson dealership located in South Miami is a vibrant center for motorcycle enthusiasts and community members alike. Known for its deep-rooted connection to the Harley-Davidson brand, our dealership provides a welcoming space where riders can come together, celebrate their passion, and explore the latest Harley products and services. As a well-established motor company dealership, we pride ourselves on not only delivering stellar customer service and high-quality products but also fostering a dynamic, engaging experience for our customers through various community events and promotions.

We are currently looking to hire a creative, organized, and highly motivated Event Coordinator to join our team. This full-time role is integral to planning and executing a variety of dealership events that not only entertain but also build and strengthen the rider community around our brand. The Event Coordinator will be responsible for managing all aspects of event planning from concept to execution, ensuring that every event reflects the iconic Harley-Davidson lifestyle and supports our dealership and marketing objectives. With a focus on community engagement, this role involves organizing bike nights, rides, product launches, charity events, and dealership celebrations that appeal to both seasoned riders and new enthusiasts.

The ideal candidate will possess strong organizational skills, attention to detail, and the ability to juggle multiple projects and deadlines in a fast-paced environment. They should be energetic, personable, and able to communicate effectively with diverse teams including sales, service, and marketing departments, as well as external vendors, sponsors, and community partners. The position requires weekend availability, as many dealership events occur on weekends. Experience in event planning, marketing, hospitality, or promotions is preferred and a passion for motorcycles or familiarity with powersports culture is considered a valuable asset.

In addition to organizing logistics such as vendor coordination, permits, equipment, and entertainment, the Event Coordinator will also promote events using social media platforms, email campaigns, and in-store marketing efforts. Managing event calendars, timelines, and budgets efficiently will be key to delivering successful events that enhance the customer experience and elevate the dealership's reputation within the greater South Miami and motorcycling community. This role offers an exciting opportunity to work within the Harley-Davidson riding community, combining marketing skills with a love for motorcycles in a creative and dynamic environment. Competitive compensation and growth opportunities within dealership marketing and operations further characterize this rewarding career opportunity.

Job Requirements

  • high school diploma or equivalent
  • prior event planning experience preferred
  • strong project management abilities
  • excellent interpersonal skills
  • capability to work weekend events
  • knowledge of marketing tools
  • ability to multitask in a fast-paced environment

Job Qualifications

  • Strong organizational and project management skills
  • Excellent communication and interpersonal skills
  • Experience coordinating vendors and managing event logistics
  • Ability to manage multiple projects and deadlines
  • Proficiency with social media platforms and basic marketing tools
  • Weekend availability required (most dealership events occur on weekends)

Job Duties

  • This role is responsible for organizing dealership events, coordinating promotional activities, and helping grow our rider community through memorable experiences that reflect the Harley-Davidson lifestyle
  • The ideal candidate is energetic, detail-oriented, and comfortable managing multiple events and deadlines in a fast-paced environment
  • Plan, coordinate, and execute dealership events, promotions, and rider gatherings
  • Organize bike nights, rides, product launches, charity events, and dealership celebrations
  • Coordinate logistics including vendors, entertainment, permits, and equipment
  • Work closely with Sales, Service, and Marketing teams to support dealership goals
  • Promote events through social media, email campaigns, and instore marketing
  • Manage event calendars, timelines, and budgets
  • Build relationships with local businesses, sponsors, and community partners
  • Assist with dealership events such as demo days, open houses, and seasonal promotions
  • Ensure events are executed professionally and create a positive customer experience
  • Support dealership and motor company marketing initiatives

Job Criteria

Experience

Mid Level (3-7 years)


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