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Job Overview
Employment Type
Full-time
Compensation
Salary
Range $120,830.00 - $181,246.00
Work Schedule
Standard Hours
Flexible
Benefits
Family care leave
Life insurance
Disability insurance
wellbeing programs
Colleague discount
Bonus scheme
hybrid work model
Job Description
The LEGO Group is one of the most beloved and recognized brands globally, known for its dedication to creativity, quality, and inspiring play among children and adults alike. Founded with a mission to inspire and develop the builders of tomorrow, LEGO has consistently delivered innovative and engaging products that captivate consumers worldwide. With a unique blend of tradition and innovation, the company operates in the toy and entertainment industry, emphasizing not just product excellence but also its commitment to sustainability, children’s rights, and community well-being. As a company that values diversity, inclusion, and collaboration, the LEGO Group fosters a corporate... Show More
Job Requirements
- Bachelor's degree in marketing, communications, public relations, or a related field
- Minimum 3-5 years of experience in PR, events, or integrated marketing roles
- Proven experience managing external agencies and media relations
- Demonstrated success delivering events and activations that drive results
- Excellent communication and interpersonal skills
- Ability to manage budgets and evaluate campaign performance
- Strong organizational and project management abilities
- Proficiency with relevant marketing tools and platforms
- Willingness to work in a hybrid model based in the US
- No relocation budget available for this role
Job Qualifications
- Demonstrated ability in PR, events, partnerships, or integrated marketing (retail, lifestyle, FMCG, or consumer brands preferred)
- Strong understanding of the retail environment and omnichannel marketing
- Proven track record in managing agencies, media, and partners
- Experience in delivering high-impact events and brand activations
- Strong commercial savvy with the ability to translate brand initiatives into measurable business outcomes
- Understanding of influencer marketing from an earned point of view
- Strong presentation skills with the ability to bring to life creative concepts for internal partners
- Strong collaborator and able to work across various functions and external partners
- A good understanding of budget management for campaign and agency planning
Job Duties
- Help drive the strategy and activation of key campaigns across the LEGO brand calendar in the US market
- Develop strong and effective PR communication plans including innovative ideas at affordable cost for various activations e.g. consumer events, product launches, cultural occasions
- Lead event planning and creative closely linked to the aligned brand activation calendar to improve consumers sales and PR
- Help manage external PR/activation agencies, and implement PR plans including press releases, story pitching, media kits in joint collaboration with the agency
- Build strong relations with mainstream media, influencers (across different passion points) and other key external partners
- Help integrate earned media plans within an OESP mix, working with other channels and our brand team
- Manage budgets and run evaluation reviews on each project
Job Criteria
Experience
Mid Level (3-7 years)
Job Location
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