Earned Media & Events Manager

The LEGO Group is one of the most beloved and recognized brands globally, known for its dedication to creativity, quality, and inspiring play among children and adults alike. Founded with a mission to inspire and develop the builders of tomorrow, LEGO has consistently delivered innovative and engaging products that captivate consumers worldwide. With a unique blend of tradition and innovation, the company operates in the toy and entertainment industry, emphasizing not just product excellence but also its commitment to sustainability, children’s rights, and community well-being. As a company that values diversity, inclusion, and collaboration, the LEGO Group fosters a corporate culture where employees feel valued and empowered to contribute to meaningful projects that make a real difference in the lives of families and children.

We are currently seeking a dynamic Earned Media & Events Specialist to join our team in the US market. This role is a key driver in amplifying the LEGO brand’s presence by creating impactful earned media coverage and organizing standout product launches and consumer events. The chosen candidate will be responsible for executing public relations strategies that boost excitement, engagement, and top-of-mind awareness among our target audiences. This position offers hybrid working conditions, with an expectation of three days in the office per week, aligning with our flexible workplace model that supports work-life balance. The salary range for the role is competitive, ranging from $120,830 to $181,246, reflecting the responsibilities and market standards.

In this role, the Earned Media & Events Specialist will take charge of strategizing and activating campaigns across the LEGO brand calendar in the US, ensuring that PR plans are innovative yet cost-effective. Responsibilities include developing PR communication plans for consumer events, product launches, and cultural occasions, along with closely managing event planning that ties directly into brand activations to drive consumer sales and PR outcomes. The specialist will also oversee external PR and activation agencies, collaborate with media partners and influencers across various interest areas, and integrate earned media efforts within the broader marketing ecosystem. Budget management and project evaluation are pivotal to ensure successful delivery of initiatives on time and within financial limits. This position is not only operational but also strategic, requiring someone with strong commercial savvy to translate brand efforts into measurable business results and who can present creative concepts effectively to internal stakeholders.

The role calls for a professional with proven experience in PR, events, partnerships, or integrated marketing, preferably with exposure to retail, lifestyle, FMCG, or consumer brands. Candidates should have a deep understanding of omnichannel marketing, agency and partner management, influencer marketing from an earned perspective, as well as the ability to work collaboratively across multiple teams. Strong presentation and budget management skills are essential to thrive in this position.

Joining the LEGO Group means you will be part of a passionate and inclusive environment committed to equal opportunity and pay, supporting colleagues in balancing their professional and personal lives. Benefits include enhanced family care leave, insurance coverages, wellbeing programs, colleague discounts, and performance-based bonuses. The company also emphasizes safety, diversity, and environmental responsibility, ensuring a positive and fulfilling workplace experience. By taking on this role, you will contribute to strengthening the LEGO brand’s connection with consumers, creating memorable moments that help inspire creativity and play across the US and beyond.