COUNTY OPERATIONS DEPARTMENT - MARKETING COORDINATOR

El Paso County is a governmental entity committed to serving the public by facilitating efficient access to county services, supporting community growth, and enhancing public communication networks. It operates as a public sector organization providing essential services to residents and ensuring transparent and effective communication between the government and its constituents. El Paso County is dedicated to fostering a collaborative work environment where employees contribute to the mission of promoting community welfare, safety, and engagement through innovative and effective marketing and communication strategies. They offer a comprehensive benefits package underscoring their commitment to employee well-being and professional development.

The Marketing Coordinator position at El Paso County is a pivotal role designed to support various county departments by developing and disseminating information that highlights the services offered and how community members can utilize these services. This role requires working under general supervision to create marketing materials, advertising content, social media strategies, and promotional opportunities that effectively communicate the county's initiatives. The incumbent will be instrumental in crafting the public image of the county through engaging content across multiple channels including social media, print, and public presentations.

The coordinator assists county departments by researching, developing, and producing marketing materials such as articles, brochures, presentations, and reports. They act as a liaison among organizations, businesses, schools, special interest groups, and media, ensuring messaging is consistent with the county's strategic marketing goals. This position also involves direct engagement with media outlets, crafting press releases, managing social media accounts, and attending events to capture relevant content that promotes timely information dissemination.

Additionally, the Marketing Coordinator manages marketing databases, coordinates event promotions, assists in budget planning, and supports collaborative efforts with various stakeholder groups to maximize the impact of marketing campaigns. The role requires proficiency with design and social media software, alongside strong communication, research, and organizational skills. The position is non-supervisory but will oversee content management for social media channels, frequently collaborating with communications managers and department heads.

This role is suited for professionals with a bachelor’s degree in business, public administration, marketing, public relations, or related fields, coupled with at least three years of relevant experience. Candidates must also possess or obtain a valid driver’s license pertinent to the job responsibilities and have access to a personal mobile smart device to connect with county networks. The position demands a commitment to excellent customer service, adaptability to work extended hours including weekends and holidays, and readiness to function as a Disaster Service Worker during emergencies as per county directives.

Working in this capacity provides an opportunity to influence public perception positively, promote civic engagement, and enhance the overall communication framework of El Paso County. It is an ideal role for individuals passionate about public service, marketing innovation, and community outreach within the government sector.