Coordinator, NASCAR Brand Social

NASCAR is a premier motorsports organization known globally for its thrilling races and deep-rooted connection to racing enthusiasts. Headquartered in Charlotte, North Carolina, NASCAR is dedicated to fostering a community of passionate individuals united through their love for the sport and a common goal of growing its fanbase and cultural impact. As a leading entity in the sports and entertainment industry, NASCAR continually seeks to innovate its ways of engaging with fans, leveraging the latest trends in digital media and social platforms to keep the sport relevant in today’s fast-paced, digital-first world. The company's dynamic work culture encourages creativity, collaboration, and growth, offering employees a high-energy environment where their contributions make a tangible impact. NASCAR provides competitive salaries alongside a comprehensive benefits package focused on wellness, professional development opportunities, and a commitment to diversity and inclusion that underscores its equal opportunity employment values.

The role of Coordinator, NASCAR Brand Social, based in Charlotte, NC, presents an exciting opportunity for individuals passionate about social media, content creation, and sports marketing. This position is primarily responsible for the daily management of NASCAR’s official social media channels, including the @NASCAR platform and, when necessary, the O'Reilly Auto Parts and Craftsman Truck Series platforms. The Coordinator will operate at the nexus of strategy and execution, working closely with the Brand and Content teams to ensure NASCAR’s social media presence is engaging, timely, culturally relevant, and reflective of the brand’s voice. Key responsibilities include content planning and publishing, community engagement, monitoring social trends, analytics, tagging, and cross-platform collaboration. This role demands a blend of organizational skills and creative sensibility to maintain a fast-paced, results-driven social media operation.

The Coordinator will manage daily and weekly content calendars, schedule and publish posts, and ensure all content is appropriate, accurate, and optimized for respective platforms. Engaging with fans in real time during race weekends and events is a crucial component of the role, helping to build authentic connections and amplify fan enthusiasm. Additionally, the Coordinator will partner with analytics teams to track content performance, pulling insights to inform ongoing strategy and improve engagement outcomes. The role includes some travel requirements, approximately 20 percent, including weekends, to support live event coverage. The ideal candidate possesses a strong understanding of social media cultures, trends, storytelling, and brand voice, along with excellent organizational and communication skills. They must be comfortable working in a flexible schedule, including nights and weekends during the race season, showcasing passion and dedication to both the sport and the digital community it serves.