Coordinator - Marketing Activation & Events

Charlotte, NC, USA|Travel, Onsite

Job Overview

Employment Type

Full-time

Work Schedule

Standard Hours

Weekend Shifts

Night Shifts

Benefits

Health Insurance

Dental Insurance

Paid Time Off

Retirement Plan

Employee Discounts

Event tickets

Job Description

Charlotte Football Club is the Major League Soccer club representing the Carolinas. Established to unite a diverse fan base, Charlotte FC aims to inspire a sense of belonging and community through a progressive and ambitious approach that extends beyond the soccer pitch. The club is owned by David Tepper and operates under Tepper Sports & Entertainment, a group that also manages Bank of America Stadium and the Carolina Panthers. This unique positioning allows Charlotte FC to leverage strong sports and entertainment synergies to grow its brand and fan base. The club is dedicated to fostering growth not only through its sporting achievements but also through extensive community outreach efforts, enhancing the overall fan experience and engagement across the region. Charlotte FC's mission is not only to compete at the highest level in Major League Soccer but also to serve as a pivotal cultural institution within the region, promoting unity and fan loyalty.

The role of the Marketing Activation & Events Coordinator is crucial within Charlotte FC’s Marketing department. This full-time exempt position reports directly to the Manager of Marketing Activation and is centered on ensuring the successful planning and execution of both matchday and non-matchday events aimed at engaging the club's diverse fan base across the Carolinas. The Marketing Activation & Events Coordinator acts as a project management lead, responsible for driving various projects and events from conceptualization to execution with strategic cross-functional collaboration. The coordinator plays a significant role in creating best-in-class fan experiences that drive engagement, promote ticket sales, build brand loyalty, and integrate corporate partners. Additionally, the position involves supporting influencer marketing strategies and grassroots initiatives designed to expand the club's reach locally and nationally. As a highly motivated and organized individual, the successful candidate will manage everything from large-scale brand events and viewing parties to grassroots activations and gameday promotions. The role demands someone who can thrive in a dynamic, fast-paced environment while maintaining a strong work ethic, exceptional attention to detail, and effective communication skills. By enabling top-tier fan experiences and sustained engagement, the Marketing Activation & Events Coordinator will contribute significantly to Charlotte FC’s goal of becoming one of the most beloved sports brands regionally and globally.

Job Requirements

Bachelor’s degree in marketing, sport management, events, or related field
2-3 years of marketing or events experience
valid US driver’s license
must pass pre-employment screens
strong work ethic and attention to detail
strong project management and problem-solving skills
excellent verbal and written communication skills
ability to work collaboratively in a team-driven, goal-based environment
ability to work under pressure with a positive attitude
reliable, dependable, and a team player with a can-do attitude
maintain confidentiality of sensitive information
ability to prioritize workload and manage time effectively
flexibility and agility to work in a fast-paced environment
strong customer service skills
ability to work all Charlotte FC home matches
capable of lifting up to 30 lbs
able to remain seated for up to 8 hours and stand or walk for up to 8 hours
willing to work non-traditional hours including nights, weekends, and holidays
ability to work indoors and outdoors in varying weather conditions

Job Qualifications

Bachelor’s degree in marketing, sport management, events, or related field required
2-3 years of marketing or events experience
valid US driver’s license
account management, event management, and client-facing experience preferred
soccer knowledge preferred

Job Duties

Lead the planning and execution of club-owned events and fan activations to enhance engagement and ticket sales
support the execution of large-scale brand events
assist with management of the club-wide event calendar
plan and execute viewing parties in collaboration with the Partnerships Marketing team
lead matchday fan experience marketing initiatives including pre-match and post-match activations
compile and distribute event schedules and recaps
collaborate with Partnerships Marketing to execute the official Bar Network program
support influencer campaigns and activations
assist with intern management
execute grassroots activation initiatives
collaborate on social campaigns, email marketing, and promotions
manage project plans and timelines
track and record campaign metrics
foster cross-departmental relationships
drive campaign performance from ideation to execution
develop and evolve fan products, services, and benefits
contribute to growing the brand regionally, nationally, and globally
perform additional related duties as assigned