Job Overview
Employment Type
Full-time
Work Schedule
Flexible
Weekend Shifts
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Paid Time Off
401(k)
Tuition Reimbursement
recognition programs
Job Description
Merlin Entertainments is a global leader in location-based, family entertainment, operating some of the world's most popular attractions. Among its extensive portfolio is LEGOLAND Discovery Center Dallas, a premier indoor family entertainment center dedicated to providing an engaging, educational, and fun experience primarily centered on the creativity and playfulness inspired by LEGO products. Located in Grapevine, Texas, the LEGOLAND Discovery Center attracts families, tourists, and LEGO enthusiasts, offering a unique combination of retail, food and beverage, and interactive experiences under one roof.
The Commercial Manager role at LEGOLAND Discovery Center Dallas is a full-time, managerial position that reports directly to the General Manager and falls within the Retail division under the Gateway North America operating group. This position plays a critical role in overseeing the commercial operations including retail and food and beverage areas of the attraction, ensuring these operate efficiently, effectively, and safely while maximizing profitability. The individual in this role is expected to lead by example, ensuring a guest-obsessed and positive environment for both guests and team members.
The Retail Manager's responsibilities are diverse and comprehensive, encompassing management of financial and sales targets such as Per Capita spending, Transaction Value, KPIs, and Mystery Visit scores. They will lead the recruitment, training, and ongoing development of the Retail Team to consistently deliver excellent customer experiences and merchant strategies. In partnership with the General Manager, the Commercial Manager will help devise labor budgets, merchandising plans, seasonal sales strategies, and promotional incentives designed to drive revenue and guest satisfaction.
This role demands a proactive and hands-on leader who can manage inventory control, including stock take, waste management, and loss prevention, while also responding swiftly to operational challenges and guest requests. It requires someone adept at using financial and operational reports to recommend improvements and innovations. The Commercial Manager also participates as a key member of the Senior Leadership Team, contributing to overall attraction leadership and ensuring compliance with internal audits, health and safety regulations, and employment policies.
Ideal candidates will be self-motivated, possess excellent communication, interpersonal, and negotiation skills, and thrive in fast-paced, dynamic environments. They should have experience in retail or food and beverage management within similarly high-energy sectors such as visitor attractions, theme parks, museums, or entertainment venues. The position offers a competitive salary and an opportunity to be part of a globally recognized entertainment leader dedicated to creating magical experiences for its guests. The physical demands of the role include standing for extended periods, lifting items up to 50 pounds, and working flexible hours including evenings, weekends, and holidays. This role also requires compliance with Merlin's health, safety, and security policies, emphasizing safe and efficient work practices for all team members.
Joining Merlin Entertainments means embracing a company culture that values safety, teamwork, professional development, and delivering world-class guest experiences. The company encourages continuous learning and growth and provides employees with benefits like comprehensive health care, paid time off, tuition reimbursement, and unique perks such as the Merlin Magic Pass for free access to attractions. For candidates passionate about retail management and committed to exceptional customer service in a vibrant and fun environment, this role offers a rewarding and impactful career opportunity.
The Commercial Manager role at LEGOLAND Discovery Center Dallas is a full-time, managerial position that reports directly to the General Manager and falls within the Retail division under the Gateway North America operating group. This position plays a critical role in overseeing the commercial operations including retail and food and beverage areas of the attraction, ensuring these operate efficiently, effectively, and safely while maximizing profitability. The individual in this role is expected to lead by example, ensuring a guest-obsessed and positive environment for both guests and team members.
The Retail Manager's responsibilities are diverse and comprehensive, encompassing management of financial and sales targets such as Per Capita spending, Transaction Value, KPIs, and Mystery Visit scores. They will lead the recruitment, training, and ongoing development of the Retail Team to consistently deliver excellent customer experiences and merchant strategies. In partnership with the General Manager, the Commercial Manager will help devise labor budgets, merchandising plans, seasonal sales strategies, and promotional incentives designed to drive revenue and guest satisfaction.
This role demands a proactive and hands-on leader who can manage inventory control, including stock take, waste management, and loss prevention, while also responding swiftly to operational challenges and guest requests. It requires someone adept at using financial and operational reports to recommend improvements and innovations. The Commercial Manager also participates as a key member of the Senior Leadership Team, contributing to overall attraction leadership and ensuring compliance with internal audits, health and safety regulations, and employment policies.
Ideal candidates will be self-motivated, possess excellent communication, interpersonal, and negotiation skills, and thrive in fast-paced, dynamic environments. They should have experience in retail or food and beverage management within similarly high-energy sectors such as visitor attractions, theme parks, museums, or entertainment venues. The position offers a competitive salary and an opportunity to be part of a globally recognized entertainment leader dedicated to creating magical experiences for its guests. The physical demands of the role include standing for extended periods, lifting items up to 50 pounds, and working flexible hours including evenings, weekends, and holidays. This role also requires compliance with Merlin's health, safety, and security policies, emphasizing safe and efficient work practices for all team members.
Joining Merlin Entertainments means embracing a company culture that values safety, teamwork, professional development, and delivering world-class guest experiences. The company encourages continuous learning and growth and provides employees with benefits like comprehensive health care, paid time off, tuition reimbursement, and unique perks such as the Merlin Magic Pass for free access to attractions. For candidates passionate about retail management and committed to exceptional customer service in a vibrant and fun environment, this role offers a rewarding and impactful career opportunity.
Job Requirements
- High school diploma or GED
- College degree preferred
- At least three years of experience in retail or food and beverage service industry
- Minimum three years management experience in a relevant environment
- Ability to multitask and manage multiple projects
- Proficient in Microsoft Office including Excel, Outlook, and Word
- Strong leadership and team management capabilities
- Willingness to work flexible hours including holidays, evenings, and weekends
- Ability to lift items up to 50 pounds
- Must comply with health and safety policies
- Effective communication skills
- Able to work collaboratively within a team
- Availability for occasional local or domestic travel
Job Qualifications
- High school diploma or GED
- College degree preferred
- Minimum three years of retail or food and beverage service industry experience
- Minimum three years of management experience in visitor attractions, theme parks, museums, hotels, or theaters
- Proven multitasking and project management skills
- Extensive computer knowledge including Microsoft Office Excel, Outlook, and Word
- Ability to work effectively in fast-paced environments
- Strong leadership skills with a track record of managing operational teams
- Excellent communication, negotiation, interpersonal, and organizational skills
- Passion for customer service and guest experience
- Ability to obtain related licensures or certifications as required
Job Duties
- Meet or exceed daily, weekly, monthly, and annual Per Cap, Transaction Value, KPI, and Mystery Visit targets
- Ensure the Retail Team consistently delivers world-class guest experiences
- Deliver initial and ongoing training of Retail Team for safe and efficient operation
- Work with General Manager to create and implement labor budgets and schedules
- Collaborate with GM to develop merchandising, sales, seasonal plans, and incentives
- Lead and manage Merchandising and Inventory Control programs
- Foster a positive, guest-obsessed, and proactive retail team culture
- Ensure adherence to service, cleanliness, safety, and technical operation standards
- Deliver specified revenue metrics for commercial areas
- Support and inform GM as part of attraction Senior Leadership Team
- Maintain compliance with Internal Audit, Health and Safety, and other standards
- Serve as Duty Manager when required
- Oversee recruitment, hiring, onboarding, and training of Retail Team
- Ensure suggestive selling, upselling, and customer service strategies are effectively implemented
- Manage ordering and merchandising, including evening and night shifts
- Schedule stock orders around key trading periods and product lead times
- Control inventory through ongoing stocktakes, damage logs, and waste management
- Manage Retail Team performance through development plans and appraisals
- Address operational challenges including guest requests and merchandise issues
- Utilize reports and leadership input to recommend operational improvements
- Manage guest complaints and maintain related records
- Enforce policies and procedures as per Human Resources and Merlin Operations Manual
- Ensure proper staffing and coverage
- Coach and manage staff to maximize guest experience and profit
- Lead by example and communicate policies and information clearly
- Participate actively in daily and shift briefings
- Ensure team members are trained and empowered to handle guest service and recovery
- Monitor and investigate errors, complaints, and incidents
- Follow retail SOPs for stock management and inventory compliance
- Perform other reasonable duties as assigned
Job Criteria
Experience
Mid Level (3-7 years)
Job Location
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