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Brand Marketing Events Coordinator

Job Overview

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Compensation

Type:
Hourly
Rate:
Range $25.00 - $35.00
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Benefits

Hourly wage of $25-$35
hybrid work schedule
opportunities for professional growth
Engaging team environment
Travel opportunities related to events
Exposure to a globally recognized brand
Collaborative and creative workplace

Job Description

Sanrio is a global lifestyle brand renowned for its beloved characters including the iconic Hello Kitty, Pompompurin, Cinnamoroll, Pochacco, and Kuromi. Established in 1960, Sanrio has cultivated a philosophy known as "small gift, big smile," which signifies the joy and friendship that small gifts can bring to people across all ages. As a pioneer in creating innovative products and unique experiences, Sanrio has established itself as a leader in character-based entertainment and merchandise. The brand's extensive range continues to inspire fans worldwide, making it a staple in pop culture and a beloved name in family-friendly products and entertainment.

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Job Requirements

  • Must be located in Southern California
  • Able to work onsite in Torrance office at least 2 days per week
  • Willingness to travel up to 30 percent annually including weekends
  • Experience in marketing, space licensing, wholesale, or events preferred
  • Proficient in Microsoft Office
  • Strong organizational and communication skills
  • Attention to detail
  • Ability to multitask
  • Team player with a collaborative spirit
  • Enthusiasm for the Sanrio brand
  • Knowledge of social media trends

Job Qualifications

  • Minimum of 2 years experience in marketing, space licensing, wholesale, or events
  • Proficient in Microsoft Office including Excel, Word, PowerPoint, Outlook
  • Experience with Basecamp and Airtable preferred
  • Strong communication and presentation skills
  • Ability to work collaboratively with internal and external partners
  • Excellent organizational, prioritization, and problem-solving skills
  • Ability to multitask and meet tight deadlines in a fast-paced environment
  • Knowledge of social media platforms including Facebook, Twitter, Snapchat, Instagram, YouTube, Pinterest, TikTok
  • Enthusiasm and affinity for the Sanrio brand and characters
  • English/Japanese bilingual skills a plus

Job Duties

  • Provide support to multiple projects within the marketing department
  • Ensure the brand is properly represented to consumers and partners at all times
  • Collaborate with internal teams and departments
  • Conduct research and populate findings regarding trends and best practices related to all areas
  • Ownership of Character Costume Division including operations, logistics, scheduling, talent, and housekeeping
  • Support the team with planning and logistics of all Sanrio events and character costume appearances
  • Maintain working relationships with costume character talent, external partners, and vendors
  • Outreach to talent to schedule and book appearances
  • Draft and send call sheets and run of show documents
  • Update and maintain character appearance requests and calendar in Airtable
  • Uphold character training and guidelines for costume and staff appearances
  • Maintain care, cleaning, transport, and shipping of all costumes
  • Research vendors and gather pricing quotes
  • Process invoices promptly
  • Work with legal team on agreements and NDAs
  • Provide support to Wholesale and Stores team
  • Review and provide feedback on Café menu items, product development, and collateral
  • Build relationships with existing and new partners
  • Source collateral as needed
  • Perform all other duties as assigned

Job Location

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