Brand Educator - Worcester, MA

Job Overview

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Employment Type

Part-time
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Compensation

Type:
Hourly
Rate:
Range $17.00 - $24.00
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Benefits

Flexible work schedule
Opportunity to represent leading global brands
Training and development programs
networking with industry professionals
Hands-on experience in brand marketing
Potential for growth within marketing roles
Exposure to diverse event environments

Job Description

MKTG is a leading marketing agency that specializes in brand activation and experiential marketing services, working with some of the world’s most recognized brands to create impactful consumer experiences. One of the key clients MKTG represents is Diageo, a global leader in beverage alcohol known for its premium and diverse portfolio of products. Within this dynamic framework, MKTG hires Brand Educators (BEs) who are passionate enthusiasts of the Diageo brands. These Brand Educators are not just representatives but ambassadors who educate consumers through engaging, educational, and memorable experiences across various retail and event settings.

MKTG Brand Educators serv... Show More

Job Requirements

  • Able to stand/walk for extended periods of time
  • Able to carry heavy trays, boxes, objects
  • Able to maintain a pleasant disposition under stress
  • Reliable and punctual
  • Satisfy consumer appeal and client marketing requirements
  • Approachable and able to engage consumers
  • Willingness to complete required digital training
  • Must sign off on all required forms and adhere to company policies

Job Qualifications

  • Outgoing brand knowledge and personification of the brand
  • Engaging, personable and courteous with consumers
  • Ability to complete brand and product training
  • Strong communication and presentation skills
  • Ability to adapt to technology platforms
  • Professional appearance and punctuality
  • Ability to work occasional employment assignments

Job Duties

  • Actively engage and educate consumers at the point of experience, purchase and consumption
  • Humanize the brands and build trust of consumers through education
  • Lead consumers through a sampling journey of featured product(s) (where legal and within local legal limitations and as per policy)
  • Regularly complete digital training for market brand and programs as directed
  • Adapt to tech platforms to receive and input information necessary to represent the Diageo brands
  • Arrive to events on time, in appropriate attire as specified by market team, and be prepared to execute promotions as outlined in program standards
  • Distribute Diageo premiums to consumers

Job Location

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