Brand Educator - Little Rock, AR

Little Rock, AR, USA|Onsite

Job Overview

Employment Type

Part-time

Compensation

Type:

Hourly

Rate:

Exact $25.00

Benefits

$25 per hour pay rate

Occasional employment with flexible scheduling

Opportunity to gain extensive brand knowledge

Digital training provided

Experience in promotional events and brand activation

Potential for career growth within MKTG

Engaging and social work environment

Job Description

MKTG is a renowned marketing agency specializing in brand activation and experiential marketing. They collaborate with some of the world’s most respected brands, delivering innovative promotional campaigns that enhance consumer engagement and foster brand loyalty. Among their key clients is Diageo, a global leader in beverage alcohol with a prestigious portfolio of iconic brands including Johnnie Walker, Guinness, Smirnoff, and Baileys. MKTG’s partnership with Diageo focuses on creating impactful on-site brand experiences that educate and excite consumers, encouraging them to explore and embrace the distinctiveness of each brand.

The Brand Educators (BEs) serve a vital role within these activations, represen... Show More

Job Requirements

High school diploma or equivalent
Ability to communicate clearly and confidently
Must complete required brand training and pass examinations
Outgoing and personable with a friendly, engaging demeanor
Reliable and able to attend events punctually and work through entire event duration
Able to stand and walk for extended periods
Able to carry heavy trays, boxes, or objects
Maintain a pleasant and professional disposition under stress
Satisfy consumer appeal and client marketing requirements
Approachable and able to engage consumers
Adhere strictly to company policies and procedures

Job Qualifications

Outgoing and personable with excellent communication skills
Ability to learn and translate complex brand information to consumers
Reliable and punctual with strong work ethic
Experience in customer-facing roles or brand promotion preferred
Comfortable using digital tools and platforms
Capable of delivering engaging presentations
Knowledge of responsible serving practices is an asset
High school diploma or equivalent
Able to work flexible and occasional hours

Job Duties

Actively engage and educate consumers at the point of experience, purchase and consumption
Humanize the brands and build trust of consumers through education
Lead consumers through a sampling journey of featured product(s) (where legal and within local legal limitations and as per policy)
Regularly complete digital training for market brand and programs as directed
Adapt to tech platforms to receive and input information necessary to represent the Diageo brands
Arrive to events on time, in appropriate attire as specified by market team, and be prepared to execute promotions as outlined in program standards
Distribute Diageo premiums to consumers
Follow Responsible Server Guidelines and report Guideline violations
Pre-merchandise accounts with Diageo point-of-sale (POS)
Pay for bar spend or product via company issued debit card
Pick up or accept delivery of promotional materials from Event Team
Ensure proper care and return of company property (i.e. - uniforms, event materials)
Complete post-event recap (ERF) in MKTG reporting website
Take digital event photos and contribute to markets social media account
Understand how Diageo brand differs from competitors and report on competitive activity in market
Maintain appropriate appearance for consumer engagement
Follow company policy and procedures

Job Location

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