Brand Ambassador: El Paso

Job Overview

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Employment Type

Part-time
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Compensation

Type:
Hourly
Rate:
Range $16.00 - $22.00
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Benefits

Flexible working hours
Opportunity to gain experience in brand marketing
Access to exclusive brand training and materials
Networking opportunities within the beverage industry
Performance incentives and bonuses
Supportive team environment
Potential for increased assignments based on performance

Job Description

Diageo is a global leader in beverage alcohol, offering a wide range of iconic brands that are enjoyed by millions worldwide. With a rich heritage and commitment to quality, Diageo stands as a premier company in the spirits industry, known for its innovation and dedication to consumer satisfaction. The company’s marketing and promotional activities play a crucial role in maintaining and expanding its brand presence in competitive markets. To support these efforts, Diageo partners with MKTG, a company specializing in marketing and brand activation services. MKTG recruits Brand Educators (BEs) who serve as passionate ambassadors for Diageo's iconic brands, engaging... Show More

Job Requirements

  • High school diploma or equivalent
  • Ability to complete brand trainings and digital modules
  • Reliable and punctual with consistent attendance
  • Able to stand or walk for extended periods
  • Able to carry heavy trays, boxes, or objects
  • Able to maintain a pleasant disposition under stress
  • Approachable and able to engage consumers in a friendly manner
  • Must comply with company policies and adhere to responsible server guidelines

Job Qualifications

  • High school diploma or equivalent
  • Outgoing and personable with strong communication skills
  • Ability to complete brand training and pass knowledge exams
  • Experience in customer service or promotional roles preferred
  • Comfortable using technology platforms for training and reporting
  • Strong interpersonal skills with the ability to engage diverse consumer audiences
  • Ability to present information clearly and confidently

Job Duties

  • Actively engage and educate consumers at the point of experience, purchase and consumption
  • Humanize the brands and build trust of consumers through education
  • Lead consumers through a sampling journey of featured product(s) (where legal and within local legal limitations and as per policy)
  • Regularly complete digital training for market brand and programs as directed
  • Adapt to tech platforms to receive and input information necessary to represent the Diageo brands
  • Arrive to events on time, in appropriate attire as specified by market team, and be prepared to execute promotions as outlined in program standards
  • Distribute Diageo premiums to consumers
  • Follow Responsible Server Guidelines and report Guideline violations
  • Pre-merchandise accounts with Diageo point-of-sale (POS)
  • Pay for bar spend or product via company issued debit card
  • Pick up or accept delivery of promotional materials from Event Team
  • Ensure proper care and return of company property (i.e. - uniforms, event materials)
  • Complete post-event recap (ERF) in MKTG reporting website
  • Take digital event photos and contribute to markets social media account
  • Understand how Diageo brand differs from competitors and report on competitive activity in market
  • Maintain appropriate appearance for consumer engagement
  • Follow company policy and procedures

Job Location

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