Brand Activation Manager

The Brand Activation Manager role is a temporary position with the team behind Stella Artois, part of the world-renowned Anheuser-Busch family. Anheuser-Busch is a leading name in the beverage industry, known for innovation, quality, and passion in delivering exceptional brands and experiences to consumers worldwide. With a strong foundation and a heritage of excellence, the company combines traditional values with modern strategies and cutting-edge marketing. This position offers an exciting opportunity to work within a dynamic and innovative environment where ideas are encouraged, and growth is fostered.

This role is centered around managing and enhancing the brand presence of Stella Artois through a national sampling program with weekly events in key accounts. As a Brand Activation Manager, you will be the driving force behind successfully executing strategic brand activations, managing relationships with key accounts, and overseeing the operational elements of the brand ambassador team. You will ensure that the brand remains competitive and highly visible through well-planned activation events, sponsorships, and promotions. Your leadership will directly influence sales growth and consumer engagement by guaranteeing that sampling programs are executed flawlessly and metrics are carefully monitored.

The Brand Activation Manager must be results-oriented, self-motivated, and possess excellent organizational and communication skills. This role involves managing a team, handling local budgets, coordinating with wholesalers, conducting event audits, and reporting on event success. You will also be responsible for training brand ambassadors and ensuring they have the necessary tools and materials. The position demands strong attention to detail, the ability to multitask in a fast-paced environment, and a deep understanding of local nightlife, events, and alcohol beverage laws. This is a full-time commitment requiring availability for nights and weekends, as well as travel for mandatory training.

Overall, the role blends strategic thinking with hands-on event management, making it ideal for professionals passionate about brand marketing, experiential promotions, and leadership within the beverage industry. You will collaborate with internal teams and external partners to drive brand excellence and ensure the continuous success of Stella Artois in competitive markets. Joining this team means contributing to a well-established but innovatively forward-moving company with opportunities for career advancement and significant professional development within the Anheuser-Busch network.