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Job Overview
Employment Type
Temporary
Full-time
Compensation
Salary
Range $68,640.00 - $78,000.00
Work Schedule
Flexible
Weekend Shifts
Night Shifts
Benefits
competitive salary
Monthly auto stipend
Tech stipend
In person training
Opportunity for bonus
recognition
Training and Career Development
Professional Development
career advancement
Job Description
The Brand Activation Manager role is a temporary position with the team behind Stella Artois, part of the world-renowned Anheuser-Busch family. Anheuser-Busch is a leading name in the beverage industry, known for innovation, quality, and passion in delivering exceptional brands and experiences to consumers worldwide. With a strong foundation and a heritage of excellence, the company combines traditional values with modern strategies and cutting-edge marketing. This position offers an exciting opportunity to work within a dynamic and innovative environment where ideas are encouraged, and growth is fostered.
This role is centered around managing and enhancing the brand presence of ... Show More
This role is centered around managing and enhancing the brand presence of ... Show More
Job Requirements
- Bachelor's degree
- 2-4 years of experience
- experience in the alcohol or beverage industry preferred
- experience working in an agency, retail, CPG or CE environment
- team player
- works collaboratively with others
- able to work in a fast-paced, results-driven environment
- able to be nimble in ambiguity
- be open to change
- embrace innovative ideas
- able to communicate effectively through various methods while appropriately tailoring the message to the audience
- ability to work independently while managing multiple tasks and deadlines
- proven success in the execution and evaluation of sampling programs
- experience with recruiting, interviewing, and training Brand Ambassadors
- experience in creating weekly schedules with specific parameters for execution
- experience with approving team events, recaps, and payroll systems
Job Qualifications
- Must be of legal drinking age (21+)
- 2 years of beverage company and/or distributor experience
- driving is an essential function of this job and therefore you must be able to maintain a valid/current driver’s license
- must have access to reliable transportation
- access to a computer with Microsoft Office and home internet access
- must be proficient in Excel and PPT
- personal smartphone with the ability to communicate/report while in the field
- available to work 40+ hours per week, including nights and weekends
- prior experience with event production and management of teams of brand ambassadors, brand promotion, working with wholesaler and accounts, brand sampling preferred
- must be able to lift 40lbs
- must be able to travel for mandatory training at program launch
- excellent written and verbal communication skills
- professional demeanor and strong work ethic
- strong leadership and communication skills
- organizational skills to meet weekly deadlines
- live in the market for full duration of the program
Job Duties
- Develop and execute comprehensive activation strategies to achieve sales and brand objectives
- establish and maintain strong relationships with key accounts and the local wholesaler
- sell in brand programming to key accounts
- lead the planning and execution of brand activations, special events, sponsorships, and promotions
- manage all aspects of Brand Ambassador team including recruitment, training, scheduling, weekly event execution, and reporting
- provide guidance and support to the Brand Ambassador team to ensure alignment with company objectives
- local asset management - ensuring Brand Ambassadors are properly equipped with merchandise and materials needed to execute sampling events
- responsible for activation recaps, metrics, and overall event success
- manage local budget and budget reporting/reconciliation
- perform pre-calls and checklists in preparation for sampling events
- monitor event execution while ensuring all key brand KPIs are achieved
- submit program deliverables accurately and on time each week
- knowledge of local nightlife/events and local alcohol beverage laws
- assist in the analysis of sales and market/territory data
- responsible for managing events in person
Job Criteria
Experience
Mid Level (3-7 years)
Job Location
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