Brand Activation Manager

About Anheuser-Busch and the Brand Activation Manager Role:

Anheuser-Busch is a leading name in the brewing industry with a long-standing reputation for quality, innovation, and market leadership. As part of the world-renowned Anheuser-Busch family, employees are offered a dynamic and innovative work culture that encourages creativity and growth. Known for its dedication to excellence, the company continuously pushes boundaries to maintain its status as an industry pioneer. Anheuser-Busch’s wide portfolio of brands is recognized globally, and the company is committed to driving success through strategic marketing and sales initiatives.

The Brand Activation Manager role is a temporary position until September 8, focused on elevating the presence and consumer engagement of the NÜTRL and Stella brands. This strategic role plays a critical part in supporting a national sampling program that brings the brands directly to consumers in key market accounts. The position requires an individual who is highly motivated, results-driven, and adept at managing multiple facets of brand activation campaigns.

As a Brand Activation Manager, you will be responsible for planning, executing, and overseeing weekly sampling events in important accounts while driving brand presence and sales growth. This role involves managing a Brand Ambassador team, including recruitment, training, scheduling, and reporting, ensuring they are well-equipped and aligned with company objectives. Additionally, the manager will maintain strong relationships with wholesalers and key account stakeholders to promote brand initiatives effectively.

This hands-on position requires excellence in event production, strong leadership skills, budget management, and data analysis to measure activation effectiveness and optimize program outcomes. Candidates should possess prior experience in the beverage industry or related fields, strong communication skills, and the ability to work independently in a fast-paced environment. The role demands availability for over 40 hours a week, including nights and weekends, travel for training and local market activities, and the physical ability to lift equipment and materials.

With Anheuser-Busch, you will enjoy competitive salary and benefits along with professional development opportunities, in-person training, and a chance to represent fast-growing, innovative beverage brands. The company fosters a strong culture of teamwork, career growth, and performance recognition, providing a thriving environment for ambitious professionals passionate about brand activation and sales excellence. This is a unique opportunity to influence the success of major brands while building a rewarding career within a top-tier global company.