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Job Overview
Employment Type
Temporary
Full-time
Compensation
Salary
Range $68,640.00 - $78,000.00
Work Schedule
Standard Hours
Weekend Shifts
Night Shifts
Benefits
competitive salary
Monthly auto stipend
Monthly tech stipend
In-person training
Opportunity for bonus
Opportunity for recognition
Training and Career Development with Advantage
opportunity for professional development
Career advancement within Anheuser-Busch
Job Description
About Anheuser-Busch and the Brand Activation Manager Role:
Anheuser-Busch is a leading name in the brewing industry with a long-standing reputation for quality, innovation, and market leadership. As part of the world-renowned Anheuser-Busch family, employees are offered a dynamic and innovative work culture that encourages creativity and growth. Known for its dedication to excellence, the company continuously pushes boundaries to maintain its status as an industry pioneer. Anheuser-Busch’s wide portfolio of brands is recognized globally, and the company is committed to driving success through strategic marketing and sales initiatives.
The Brand Activation Manager role is a temporary position u... Show More
Anheuser-Busch is a leading name in the brewing industry with a long-standing reputation for quality, innovation, and market leadership. As part of the world-renowned Anheuser-Busch family, employees are offered a dynamic and innovative work culture that encourages creativity and growth. Known for its dedication to excellence, the company continuously pushes boundaries to maintain its status as an industry pioneer. Anheuser-Busch’s wide portfolio of brands is recognized globally, and the company is committed to driving success through strategic marketing and sales initiatives.
The Brand Activation Manager role is a temporary position u... Show More
Job Requirements
- Bachelor's degree
- 2-4 years of experience
- Experience in alcohol or beverage industry preferred
- Experience working in agency, retail, CPG or consumer electronics environment
- Team player who works collaboratively
- Able to work in a fast-paced, results-driven environment
- Able to be nimble in ambiguity and embrace innovative ideas
- Effective communication skills tailored to audience
- Ability to work independently while managing multiple tasks and deadlines
- Proven success in execution and evaluation of sampling programs
- Experience with recruiting, interviewing, and training Brand Ambassadors
- Experience in creating weekly schedules for execution
- Experience with approving team events, recaps, and payroll systems
- Must be of legal drinking age (21+)
- Must have a valid/current driver's license
- Must have access to reliable transportation
- Must be proficient in Microsoft Office, Excel, and PowerPoint
- Personal smartphone required
- Must be available to work nights and weekends
- Must be able to lift 40lbs
- Must be able to travel for mandatory training
- Excellent written and verbal communication skills
- Professional demeanor and strong work ethic
- Strong leadership and organizational skills
- Live in the market for the program duration
Job Qualifications
- Must be of legal drinking age (21+)
- 2 years of beverage company and/or distributor experience
- Driving is an essential function of this job and must have a valid/current driver's license
- Must have access to reliable transportation
- Access to a computer with Microsoft Office and home internet
- Proficient in Excel and PowerPoint
- Personal smartphone with ability to communicate/report while in the field
- Available to work 40+ hours per week including nights and weekends
- Prior experience with event production and management of Brand Ambassador teams, brand promotion, working with wholesaler and accounts, brand sampling preferred
- Must be able to lift 40lbs
- Must be able to travel for mandatory training
- Excellent written and verbal communication skills
- Professional demeanor and strong work ethic
- Strong leadership and communication skills
- Organizational skills to meet weekly deadlines
- Live in the market for full duration of the program
Job Duties
- Develop and execute comprehensive activation strategies to achieve sales and brand objectives
- Establish and maintain strong relationships with key accounts and the local wholesaler
- Sell in brand programming to key accounts
- Lead the planning and execution of brand activations, special events, sponsorships, and promotions
- Manage all aspects of Brand Ambassador team including recruitment, training, scheduling, weekly event execution, and reporting
- Provide guidance and support to the Brand Ambassador team to ensure alignment with company objectives
- Local asset management - ensuring Brand Ambassadors are properly equipped with merchandise and materials needed to execute sampling events
- Responsible for activation recaps, metrics, and overall event success
- Manage local budget and budget reporting/reconciliation
- Perform pre-calls and checklists in preparation for sampling events
- Monitor event execution while ensuring all key brand KPIs are achieved
- Submit program deliverables accurately and on time each week including expense reporting, weekly recaps, BA survey audits, and time sheet approvals
- Knowledge of local nightlife/events and local alcohol beverage laws
- Assist in the analysis of sales and market/territory data to provide consultation or correction for under-performing accounts
- Manage events in person
Job Criteria
Experience
Mid Level (3-7 years)
Job Location
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