Brand Activation Manager

Anheuser-Busch is a globally recognized leader in the beverage industry, celebrated for its commitment to quality, innovation, and iconic brands. As part of the AB InBev family, the company has a rich heritage that spans over a century, standing at the forefront of the beer and beverage market worldwide. With a strong emphasis on fostering a culture of passion and creativity, Anheuser-Busch continues to grow by embracing cutting-edge strategies and supporting their team members' professional development. Joining Anheuser-Busch means becoming part of a dynamic organization where collaboration, integrity, and excellence are highly valued.

The Brand Activation Manager role at Anheuser-Busch focuses specifically on the NÜTRL brand, where the goal is to amplify brand presence, consumer engagement, and ultimately drive sales through strategic activation programming. This role plays a critical part in managing a national sampling program that brings the brand directly to consumers via weekly sampling events. The successful candidate will be tasked with overseeing all aspects of brand activation, from event planning and execution to team leadership and stakeholder collaboration. This includes managing and supporting a team of Brand Ambassadors who represent the brand on the ground, ensuring that every activation aligns with company objectives and brand standards.

As Brand Activation Manager, you will leverage hands-on experience in the beverage industry and event management to sell brand programming to key accounts, build strong relationships with wholesalers and partners, and maintain detailed oversight of the local budget and reporting requirements. You will be an influential figure in the execution of special events, sponsorships, and promotions, providing strategic direction while ensuring operational excellence. Strong knowledge of local nightlife, events, and alcohol beverage laws is essential to navigate this fast-paced and regulatory-sensitive environment.

This full-time role requires a self-motivated, organized, and results-driven individual who thrives on meeting weekly deadlines and delivering measurable outcomes. You should be comfortable working nights and weekends as event execution often involves direct engagement with consumers during peak hours. Strong leadership and communication skills, along with proficiency in tools like Microsoft Excel and PowerPoint, are critical to succeed in this role. The opportunity includes competitive salary, monthly auto and tech stipends, in-person training, bonus potential, and the chance for professional growth within a globally respected and rapidly expanding brand portfolio. If you are passionate about brand marketing, team management, and the beverage industry, this position offers a rewarding platform to elevate your career while representing innovative, fast-growing brands.