Booking Director - 804Live

Richmond, VA, USA|Onsite

Job Overview

Employment Type

Full-time

Work Schedule

Flexible

Weekend Shifts

Benefits

Health Insurance

Dental Insurance

Paid Time Off

Retirement Plan

Employee Discounts

Job Description

CarMax Park, opened in April, is the premier home of Richmond Flying Squirrels baseball and serves as Richmond’s newest multi-use entertainment venue. This modern complex is much more than just a ballpark; it features multiple indoor event spaces designed to host year-round events and experiences, making it a vibrant hub for the local community and visitors alike. At the heart of the venue is the Atlantic Union Bank Lounge, a remarkable 6,000-square-foot climate-controlled space with panoramic views that offers an upscale environment for concerts, corporate gatherings, weddings, fundraisers, and other special events. CarMax Park’s versatile design allows it to seamlessly transition from sports events to live entertainment and elegant social functions, establishing itself as the central destination for unforgettable experiences in Central Virginia.

804LIVE is the official events and entertainment provider for CarMax Park, responsible for curating a dynamic live entertainment program that complements the versatility of the venue. The Booking Director for 804LIVE plays a vital role in shaping the entertainment landscape at CarMax Park by developing and implementing comprehensive booking strategies. This role entails collaborating closely with agents, managers, promoters, and other industry professionals to secure a diverse lineup of artists ranging from local talent to national touring acts. The Director must leverage an extensive network of industry relationships to enhance the venue’s entertainment offerings, ensuring events meet attendance goals and align with financial objectives.

As the Booking Director, one will oversee the entire booking process—from negotiating deals and finalizing contracts to managing event calendars—while maintaining a high standard of guest and artist experiences. The role requires a deep understanding of the live entertainment business, as well as strong negotiation skills to secure favorable terms and manage artist riders, budgets, and operational logistics. Additionally, the Director collaborates with production teams to guarantee smooth event execution and maintains ongoing relationships with artists and their representatives through and beyond event days. This leadership position demands a strategic, solution-oriented mindset and the ability to thrive in a fast-paced, deadline-driven environment. A passion for music and live entertainment, combined with excellent communication and organizational skills, is essential to successfully drive the venue’s entertainment programming forward and contribute to CarMax Park’s reputation as a top-tier event venue.

Job Requirements

4 to 6 years of experience with booking and programming responsibilities in a concert venue such as a club, theater, arena or amphitheater
Bachelor’s degree from an accredited university preferred
Understanding of the concert and live entertainment landscape
Confidence to manage and build equity in high-profile partner relationships
Ability to effectively and confidently communicate verbally and written
Experience using Microsoft 365 preferred
Proactive leadership skills
Ability to manage multiple projects simultaneously
Willingness to work non-traditional hours including evenings, weekends and holidays
Passion for music and live entertainment

Job Qualifications

4 to 6 years of experience with booking and programming responsibilities in a concert venue such as a club, theater, arena or amphitheater
Experience in a non-traditional entertainment venue, such as a baseball stadium, is preferred but not required
Bachelor’s degree from an accredited university preferred
Understanding of the concert and live entertainment landscape, including outreach strategy and deal modeling
Confidence to manage and build equity in high-profile partner relationships
Ability to effectively and confidently communicate both verbally and written
Experience using Microsoft 365 suite of products preferred
Proactive leader with the ability to successfully manage multiple event timelines simultaneously in a fast-paced, deadline-driven environment
Demonstrates a proactive, solution-oriented approach to problem solving
Self-directed with the ability to manage multiple projects simultaneously, with the experience to determine focus and prioritization
Willingness and availability to work non-traditional hours, including evenings, weekends, and holidays, as required in a live entertainment setting
Passionate about music and live entertainment

Job Duties

Cultivate strong working relationships with promoters, agents, booking agencies and other touring stakeholders
Prepare and submit offers and lead deal negotiations ensuring favorable financial terms, an elevated Artist experience and overall strategic alignment
Lead the negotiation process from hold to offer to execution, including oversight of financial terms, contractual obligations and expenses
Prepare and maintain updated event proformas, forecasts and financial projections
Manage venue availability and booking calendar, including process for assigning ‘pencils’, ‘holds’, and confirmations
Negotiate artist rider, backline, transportation, hospitality and other artist requests, including corresponding budgets
Collaborate with production teams on ‘hand-off’ of the relationship to ensure seamless event execution and operational success
Manage relations with Artist and Artist Representative through and beyond event day, with special attention to problem solving and issue resolution
Participate in the show settlement process to ensure the accurate reconciliation of all agreed upon terms
Analyze market trends, regional and national touring scenarios, and competitive venues to best position CarMax Park and its venues
Represent CarMax Park and 804Live at industry events, conferences, etc.
Deliver and uphold high standards of guest service for clients, partners, and event attendees