Associate Manager, Brand Activation & Experiences - So Cal
Job Overview
Employment Type
Full-time
Work Schedule
Flexible
Day Shifts
Weekend Shifts
Benefits
Medical insurance
Dental Insurance
Vision Insurance
mental health support
retirement savings plan
Paid Time Off
Paid parental leave
Tuition Reimbursement
employee perks
Life insurance
Disability Coverage
Job Description
Moet Hennessy USA, Inc. is a prestigious leader in the luxury wines, champagnes, and spirits industry, operating within the globally renowned LVMH Group. The company represents a unique heritage with each of its 26 Maisons, thriving in some of the world's most remarkable terroirs. Moet Hennessy is committed to crafting unforgettable experiences and fostering a passion for craftsmanship and art-de-vivre. The company emphasizes sustainable practices through its global Living Soils Living Together program, which focuses on regenerating soils, mitigating climate impact, engaging society, and empowering its people. Moet Hennessy values diversity, equity, and inclusion and offers unique career development opportunities in a dynamic, entrepreneurial culture that encourages growth, creativity, and collective success.
The Associate Manager, Brand Activation & Experiences role at Moet Hennessy USA is a critical position responsible for supporting the development and execution of brand activations and programming in the market. This role ensures alignment with brand vision while executing first-class experiences that elevate the perception of Moet Hennessy brands and generate strong pull from customers and consumers. The Associate Manager coordinates all production elements for activations, working closely with third-party agencies, internal teams, and distributor partners to deliver seamless and impactful events. The role includes responsibilities such as venue arrangements, managing entertainment and catering, overseeing day-of event execution, and ensuring product availability on the day of activations.
This position embraces the values of Moet Hennessy and acts as the brand’s ambassador at consumer and customer-facing activations. It requires strong organizational and communication skills, refined project management capabilities, and the ability to build and maintain relationships across varied stakeholders. The role is hybrid with a remote base in Los Angeles and demands up to 30% travel, occasional evening or weekend work, and the ability to handle physical tasks such as lifting up to 20 lbs. It is an exceptional opportunity for an experienced professional passionate about event coordination, activation management, and brand promotion within the dynamic wines and spirits sector. Moet Hennessy USA offers a comprehensive benefits package including medical, dental, vision, mental health support, retirement plans, paid time off, and professional development programs that foster ongoing learning and career advancement.
The Associate Manager, Brand Activation & Experiences role at Moet Hennessy USA is a critical position responsible for supporting the development and execution of brand activations and programming in the market. This role ensures alignment with brand vision while executing first-class experiences that elevate the perception of Moet Hennessy brands and generate strong pull from customers and consumers. The Associate Manager coordinates all production elements for activations, working closely with third-party agencies, internal teams, and distributor partners to deliver seamless and impactful events. The role includes responsibilities such as venue arrangements, managing entertainment and catering, overseeing day-of event execution, and ensuring product availability on the day of activations.
This position embraces the values of Moet Hennessy and acts as the brand’s ambassador at consumer and customer-facing activations. It requires strong organizational and communication skills, refined project management capabilities, and the ability to build and maintain relationships across varied stakeholders. The role is hybrid with a remote base in Los Angeles and demands up to 30% travel, occasional evening or weekend work, and the ability to handle physical tasks such as lifting up to 20 lbs. It is an exceptional opportunity for an experienced professional passionate about event coordination, activation management, and brand promotion within the dynamic wines and spirits sector. Moet Hennessy USA offers a comprehensive benefits package including medical, dental, vision, mental health support, retirement plans, paid time off, and professional development programs that foster ongoing learning and career advancement.
Job Requirements
- Bachelor’s degree or relevant industry experience
- Five or more years sales and/or marketing experience
- Activation or event coordination experience
- Ability to work occasional evenings or weekends
- Willingness to travel up to 30% of the time
- Valid driver’s license and acceptable driving record
- Ability to lift up to 20 lbs
- Strong communication and organizational skills
- Ability to build and maintain relationships
- Proactive mindset and teamwork skills
- Availability for remote work in Los Angeles
- Eligibility to work in the United States full-time
Job Qualifications
- Bachelor’s degree or relevant industry experience
- Minimum 5 years sales and/or marketing experience in wines and spirits, consumer packaged goods, or retail industries
- Experience in activation and/or event coordination
- Strong organizational and project management skills
- Excellent written and verbal communication skills
- Ability to build strong relationships and deliver customer-centric solutions
- Knowledge of MHUSA portfolio, brand guidelines, and customer/consumer expectations
- Proficiency with cross-functional team collaboration
- Effective time and multitasking management
- Adaptability to various styles and organizational levels
Job Duties
- Assist with regional brand events and local activations ensuring brand standards and luxury guidelines
- Coordinate all execution elements including venue, catering, and entertainment
- Oversee third-party setup and day-of execution as needed
- Confirm distributor fulfillment of requested products on activation days
- Report program activation outcomes and ROIs to Brand Activation Area Lead
- Provide local digital and social assets to accounts for events
- Collaborate with internal teams such as Account Owners and Trade Marketing
- Build and maintain relationships with distributor account managers and key market leads
- Activate non-premise local events in partnership with Brand and Trade Marketing Teams
- Support planning and execution of Winemaker and Maison visits
- Embody values and act as ambassador for MHUSA
- Present on-site during event execution to ensure seamless operations
Job Criteria
Experience
Mid Level (3-7 years)
Job Location
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