Area Director, Franchise Performance (Oklahoma City, Oklahoma)

Choice Hotels International, Inc., trading on NYSE as CHH, is a leading global lodging franchisor with an expansive portfolio comprising over 7,500 hotels spanning more than 45 countries and territories. The company offers diverse lodging options across various market segments, including upper upscale, upper midscale, midscale, extended stay, and economy. With corporate headquarters located in North Bethesda, Maryland, and significant operations centers such as the technology hub in Scottsdale, Arizona, Choice Hotels is committed to fostering an inclusive and innovative work environment. The company's culture revolves around empowering its associates and franchise owners by supporting entrepreneurial dreams and emphasizing values like respect, integrity, boldness, and curiosity. The organization prioritizes associate wellbeing through competitive benefits and a focus on growth, authenticity in leadership, and acting with intention.

The role of Area Director, Franchise Performance for Core Brands is a strategic and individual contributor position based in Oklahoma City, Oklahoma. This role carries the important responsibility of overseeing performance across a diverse portfolio of midscale and upper-midscale franchised hotels. The Area Director acts as a trusted advisor and partner to hotel owners, management companies, and internal Choice stakeholders by leveraging data-driven insights and established consultation frameworks to influence and improve hotel and regional performance outcomes. Key priorities of the position include enhancing profitability, guest satisfaction, operational execution, and program adoption to ensure brand consistency and maintain competitive positioning within the market territory.

This position requires a comprehensive understanding of hotel operations, with a strong emphasis on performance management, strategic advisory, and resource optimization. The Area Director will conduct on-site property consultations to assess performance gaps, recommend solutions, and ensure owners adhere to the midscale operating model. The role involves continuous tracking and evaluation of key performance indicators to identify trends and risks, while partnering with cross-functional teams like Revenue Management to drive results. A critical component of the role includes encouraging participation in proprietary Choice programs and tools, utilizing advanced platforms such as CoSTAR, Medallia, Salesforce, Tableau, Workday, and business intelligence tools to deliver high-impact consultations and actionable insights.

Furthermore, the Area Director is tasked with building and maintaining strong owner and operator relationships through persuasive communication and trusted advisor skills. Responsibilities include maintaining clear documentation, providing timely follow-ups, and supporting franchise sales growth initiatives and special projects. The role offers a competitive salary range of $99,919 to $117,000 annually and eligibility for an annual bonus under Choice's Management Incentive Plan (MIP). The position entails regular travel of approximately 70% and demands exceptional project coordination, time management, and adaptability to support ongoing business initiatives. Overall, this career opportunity offers a dynamic environment for a seasoned hotel operations professional to make a substantial impact while being supported by a leading global hotel franchisor with a rich culture and comprehensive benefits.