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Job Overview
Employment Type
Full-time
Work Schedule
Standard Hours
Benefits
Health Insurance
Dental Insurance
Paid Time Off
Retirement Plan
Employee Discounts
Professional Development
Travel opportunities
Job Description
Aimbridge Hospitality, recognized as the world's leading global hospitality management company, is dedicated to providing unparalleled hotel management services. With a vast portfolio encompassing over 80 respected hotel brands, Aimbridge strives to create exceptional guest experiences that foster lasting relationships and build strong cultures within its teams. This commitment positions Aimbridge as a trusted hotel operator and employer in the hospitality industry, setting new standards for excellence. The company’s mission revolves around the core value of trust, which underpins its operational philosophy and business success.
The E-Commerce Manager role at Aimbridge Hospitality is a pivotal position responsible for driving th... Show More
The E-Commerce Manager role at Aimbridge Hospitality is a pivotal position responsible for driving th... Show More
Job Requirements
- Marketing degree and/or appropriate combination of education and experience to support on-the-job effectiveness
- 4 years of online marketing and revenue management experience specific to the hotel industry
- previous experience with major hospitality brands such as Marriott, Hilton, Choice, Starwood is a major plus
- strong understanding of traditional and online marketing mediums
- background in search engine optimization, pay-per-click advertising, display advertising and email marketing
- exceptional computer literacy with ability to easily navigate database, browser, email, document and spreadsheet applications and related programs
- previous experience with Property Management Systems and Computer Reservations Systems
- exceptional service orientation with keen ability to focus and deliver on guest needs
- proven leadership skills
- ability to work effectively as independent contributor and as part of a team
- ability to multi-task and manage numerous priorities in fast-paced environment
- ability to travel periodically on behalf of the company
Job Qualifications
- Marketing degree and/or appropriate combination of education and experience to support on-the-job effectiveness
- 4 years of online marketing and revenue management experience specific to the hotel industry
- previous experience with major hospitality brands such as Marriott, Hilton, Choice, Starwood is a major plus
- strong understanding of traditional and online marketing mediums
- experience with distributed marketing functions
- a passion for business development and a proven track record for e-Commerce success
- background in search engine optimization, pay-per-click advertising, display advertising and email marketing
- exceptional computer literacy with ability to easily navigate database, browser, email, document and spreadsheet applications and related programs
- previous experience with Property Management Systems and Computer Reservations Systems
- experience with IQ Ware a plus
- exceptional service orientation with keen ability to focus and deliver on guest needs
- reliable and responsible character with exceptional follow up and attention to detail
- proven leadership skills in supporting employees to consistently attain personal, departmental and organizational performance goals
- ability to work effectively as an independent contributor and as a part of a collaborative team
- ability to multi-task and effectively manage numerous priorities within a fast-paced environment
- ability to travel periodically on behalf of the company, for both short and prolonged periods of time
Job Duties
- Serve as the lead advisor on E-Commerce and online marketing disciplines for assigned hotels
- provide communication, training and education to GMs and Sales staff to raise their awareness, understanding, and motivation toward E-Marketing
- analyze hotel-specific needs and create strategies and tactics for increasing revenue, to include SEO/SEM, display, pay-per-click, email marketing and paid search
- monitor and track through and manage relationships with online travel agencies (OTAs), Global Distribution Systems (GDS) and brand websites
- serve as the point-person for reputation management for assigned properties
- review social media pages and respond to Trip Advisor reviews, Google Plus reviews and reviews on other sites
- regularly audit each hotel's online presence to ensure proper imagery and content, and that all links work appropriately
- develop and implement location-specific strategies to meet and exceed goals in the areas of revenue generation and market share performance
- oversee and maintain inventory controls and address booking volume generated from third party internet companies, online travel agencies and central reservation offices
- develop and maintain electronic distribution strategies to include online content and positioning, market manager relationships, OTAs and GDS distribution
- review and implement rooms inventory and rate controls in central reservation systems
- ensure properties are fully optimized to maximize traffic from search engines
- partner with web vendor to coordinate and execute Search Engine Optimization (SEO) tactics
- champion efforts grow online bookings for group, meeting and catering business for assigned properties
- support brand direct booking strategies in an effort shift OTA bookings
- identify best practices and opportunities for increasing new visitors, increasing conversion, and surpassing consumer expectations for their online experience
- generate and communicate analytic reports
- assist in formulating action plans based on data
- discuss trends and sales strategy, review results from the prior month and determine upcoming events and action plans for occupancy and RevPAR maximization for future dates
- develop seasonal transient and extended stay pricing, and ensure consistency across all distribution channels
- complete weekly booking pace reports, review month end rooms statistics and other relevant reports
- provide critical analysis on performance vs. forecasts and results of implemented strategies
- conduct business displacement analysis as needed to determine impact to RevPAR
- travel to assigned hotels and/or corporate support offices periodically for training, meetings and other business activities
- perform other tasks, duties and projects as assigned by Operations
Job Criteria
Experience
Mid Level (3-7 years)
Job Location
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