Account Development Specialist

Breakthru Beverage Group is a leading beverage alcohol distributor providing a diverse portfolio of products across the United States and Canada. The company is recognized for its commitment to excellence, innovation, and developing strong partnerships with both suppliers and customers. With a robust presence in the beverage industry, Breakthru Beverage Group is dedicated to delivering exceptional service, fostering growth, and driving market success through strategic sales approaches and community engagement. The organization emphasizes a culture of inclusivity and equal opportunity employment, making it a desirable employer for professionals passionate about the beverage industry and sales excellence.

The Account Development Specialist role at Breakthru Beverage Group is a full-time sales position focused on driving growth and market share within an assigned portfolio of beverage products. This role is designed for a highly skilled sales professional who will serve as the sales lead for their assigned accounts, dedicating approximately 80% of their time to in-market activities. The specialist acts as an expert consultant, tasked with increasing both sell-in and sell-out velocities of strategic brands by implementing focused brand activation plans and fostering strong relationships with key account stakeholders.

Account Development Specialists play a crucial role in executing marketing strategies tailored to their assigned categories and supplier portfolios. They are responsible for staying abreast of market trends, consumer behaviors, and competitive landscapes, using these insights to craft and present compelling sales proposals and product offerings. Their day-to-day activities involve collaborating with on-premise and retail sales teams to ensure alignment on merchandising objectives, create impactful consumer activations, and enhance brand visibility.

In addition, the position requires specialized knowledge of beverage categories, which may include spirits, wine, beer, or other alcoholic beverages. Candidates typically hold relevant industry certifications such as CSS Certification, WSET Spirits Level 2, or category-specific credentials in whiskey, tequila, sake, or beer. The role mandates ownership of account planning and execution based on detailed brand plans, requiring excellent communication, multi-tasking abilities, and proficiency with digital tools like MS Office.

The Account Development Specialist also functions as a brand ambassador by conducting educational workshops for sales teams and customers, developing beverage menus, and ensuring compliance with safety and confidentiality protocols related to alcohol sales and customer interactions. The position supports both retail and on-premise environments, focusing on factors such as product placement, cold box share, and menu inclusion to maximize market penetration and consumer engagement.

Ideal candidates bring three to five years of sales or industry-related experience, preferably with on-premise or hospitality backgrounds, and demonstrate strong analytical, reporting, and problem-solving skills. They must hold a valid driver's license and be capable of operating a motor vehicle frequently during business operations. The role offers a dynamic, fast-paced environment where individuals can leverage their beverage expertise and sales acumen to make a measurable impact on company growth and customer satisfaction.