Xperience Restaurant Group

Xperience Restaurant Group (XRG) is a prominent operator of casual and fine dining establishments, renowned for delivering exceptional dining experiences through its diverse portfolio of brands.

With over 65 years in the industry, XRG has significantly influenced the U.S. Mexican dining landscape, introducing innovations such as Taco Tuesday, tableside presentations, and pioneering cocktail programs.

Our Brands

XRG's portfolio encompasses a variety of brands, each offering unique culinary experiences:

• El Torito: Established in 1954, El Torito is celebrated for its authentic Mexican cuisine and welcoming Hacienda setting, creating a familial atmosphere for guests.
• Chevys Fresh Mex: Since 1986, Chevys is known for sizzling fajitas, mouthwatering guacamole, flautas, and handcrafted margaritas, offering a vibrant dining experience.
• SOL Mexican Cocina: Specializing in Baja-style cooking, SOL offers authentic Mexican dishes made from scratch using traditional techniques, focusing on locally sourced and sustainable ingredients.
• Las Brisas: Perched above the Laguna Beach coastline, Las Brisas combines stunning ocean views with a sea-to-table menu infused with traditional Mexican flavors, providing an elegant dining experience.
• Solita Tacos & Margaritas: Founded in 2014, Solita embodies the joy of great Mexican food, handcrafted margaritas, and an extensive collection of premium tequilas and mezcals in a spacious dining room designed to evoke an old tequila distillery.
• Sinigual: Since 2008, Sinigual offers a contemporary approach to traditional Mexican dining, focusing on refined flavors, hand-crafted cocktails, and exceptional service, with a menu catering to various tastes.
• Acapulco: Since 1960, Acapulco infuses savory Mexican flavors with California’s freshness and innovation, creating stimulating combinations in resort-inspired settings.
• El Torito Grill: Combining bold Mexican flavors with fresh ingredients, this brand offers dishes like homemade tortillas and smoky mesquite-grilled items, in a non-traditional yet refined approach.
• Who Song & Larry’s: Offering bold flavors and fresh ingredients in a fun and festive atmosphere, with unparalleled views of the Columbia River.
• Rio Mambo: Located in Texas, Rio Mambo serves a distinctive Tex-Mex menu and blended margaritas in a contemporary, relaxed atmosphere, including gluten-free and low-fat options.
• THE RIM Scratch Craft Eats: Also in Texas, THE RIM offers American retro food "with soul and a side of vibe," impressing guests with homestyle-inspired eats and Texas-sized entrees in an eclectic interior.
• Cal Mex Cantina: Established in 2023, this modern Mexican-influenced cantina is inspired by the warm Southern coasts of Sonora, Mexico, and Southern California, offering tapas, tacos, and margaritas in a unique setting.

Locations

XRG operates 56 restaurants across the United States, with notable locations in:

• Los Angeles, CA: Serving as the headquarters, this location offers a variety of dining experiences.
• New York City, NY: Expanding its presence, XRG has established a location in NYC to bring its renowned Mexican cuisine to the East Coast.