Upward Projects Holdings, LLC

Upward Projects Holdings, LLC is a hospitality company based in Phoenix, Arizona, renowned for creating inspired restaurants deeply connected to the communities they serve. Founded in 2009, the company operates several distinctive restaurant brands including Postino WineCafé, Joyride Taco House, Windsor, Federal Pizza, and Churn.

The company's mission is to make people feel good by offering authentic and inspiring dining experiences. This commitment is evident in their choice of locations, often selecting historic buildings with unique architectural designs to house their establishments.

By doing so, Upward Projects not only preserves local heritage but also provides a distinctive ambiance that enhances the dining experience.

Restaurant Brands

• Postino WineCafé: A wine-focused café offering a curated selection of wines paired with a menu of bruschettas, panini, and salads.
• Joyride Taco House: A vibrant eatery serving a variety of tacos, margaritas, and other Mexican-inspired dishes in a lively atmosphere.
• Windsor: A neighborhood restaurant and bar known for its comfort food, craft beers, and inviting environment.
• Federal Pizza: A pizzeria offering a range of pizzas, pastas, and other Italian favorites, emphasizing quality ingredients and traditional techniques.
• Churn: An ice cream shop crafting small-batch, artisanal ice cream flavors, often incorporating local ingredients and flavors.

Company Size and Funding

As of 2021, Upward Projects employed approximately 190 individuals and had raised a total of $5 million in funding over one round.

The company has appeared in the Inc. 5000 list, ranking No. 4682 in 2018, No. 3025 in 2017, No. 2967 in 2016, and No. 1989 in 2015, highlighting its growth and impact in the hospitality industry.

Locations

Upward Projects operates primarily in Arizona and Colorado, with locations in:

• Phoenix, AZ
• Tucson, AZ
• Scottsdale, AZ
• Boulder, CO
• Tempe, AZ

Their headquarters are located at 5210 N Central Ave, Suite 101, Phoenix, AZ 85012.

Leadership

The company's leadership includes Co-Founder and CEO Lauren Bailey, who emphasizes the importance of community connection in their restaurant concepts.

Under her guidance, Upward Projects continues to expand its presence, bringing unique dining experiences to new communities while maintaining a strong commitment to local culture and heritage.