Upward Projects
Upward Projects
Industry
About Upward Projects
Upward Projects is a Phoenix-based hospitality group renowned for creating inspired restaurants that connect deeply with the communities they serve.
Founded in 2001 by Lauren Bailey and Craig DeMarco, the company began with the original Postino WineCafé in the Arcadia neighborhood of Phoenix. Their mission is simple yet profound: to make people feel good by offering authentic and inspiring dining experiences.
Restaurant Brands
Over the years, Upward Projects has expanded its portfolio to include five distinct brands, each with its unique concept and ambiance:
- Postino WineCafé: A sophisticated yet approachable wine bar that redefines the wine-drinking experience. Known for its curated selection of wines and craft beers, Postino pairs these beverages with simple, locally sourced fare in an inviting atmosphere.
- Joyride Taco House: Offers a stylish yet casual South-of-the-Border vibe, serving a variety of tacos and Mexican-inspired dishes.
- Windsor: A pub-style neighborhood hangout with an adjoining nostalgic ice cream parlor, providing a warm and friendly environment for guests.
- Federal Pizza: A wood-fired pizzeria and craft beer spot, offering a unique dining experience with a focus on quality ingredients and flavors.
- Churn: An adjoining nostalgic ice cream parlor, providing a sweet treat to complement the dining experience.
Community and Location Strategy
Each of these concepts is thoughtfully placed in historically relevant buildings integral to the neighborhoods they inhabit, promoting in-fill development and adaptive reuse.
This approach not only preserves architectural heritage but also enhances the local culture, creating modern "third places" that serve as community hubs.
Locations
As of July 2025, Upward Projects operates 12 restaurants across Arizona and Colorado, with plans for further expansion.
Specific locations include:
- Gilbert, AZ, USA
- Phoenix, AZ, USA
- Westminster, CO, USA
Workplace Culture
In addition to their culinary ventures, Upward Projects places a strong emphasis on creating a positive workplace culture.
According to Great Place To Work®, 74% of employees say it is a great place to work, compared to 57% at a typical U.S.-based company.
This reflects the company's dedication to fostering an environment where employees feel valued and inspired.