Uptown Alley_Uphoff Ventures LLC

Uptown Alley, located in Surprise, Arizona, is a premier entertainment venue that offers a diverse array of activities and dining options. It is an ideal destination for families, friends, and corporate events.

Entertainment and Attractions

The venue boasts 40 high-tech bowling lanes, each equipped with 15-foot projection HDTVs and black light party bowling, providing an elevated bowling experience.

In addition to bowling, Uptown Alley features over 80 video and prize arcade games, a two-story laser tag arena, and a sports theater with 10-foot projection screens showcasing popular sports packages.

In May 2025, Uptown Alley underwent a $6.5 million renovation, introducing several innovative attractions.

• Krazy Darts: an exclusive attraction featuring a massive 98-inch diagonal target board with automatic scoring and various game formats, including classic dart boards and carnival-style games.
• HD SportSuite: transforms any space into a dynamic sports and gaming arena with over 30 interactive experiences, including soccer, hockey, baseball, and large game hunting.
• Lucky Putt: a tech-infused mini-golf adventure with custom FX lighting, sound, and robotics, creating surprise events and automated scoring.
• Limitless VR: an immersive, free-roam virtual reality attraction integrating physical props and barriers, allowing guests to move untethered through diverse virtual realms.
• The Voice Karaoke Experience: a private karaoke attraction for up to 12 guests, featuring a virtual presenter, high-quality instrumental mixing, and professional vocal correction.

Dining and Amenities

Uptown Alley offers a full-service restaurant and several bars, including Red Embers Bar & Grill. This features a full-service bar and outdoor patio highlighted by a signature fire feature.

The menu includes home-style cooking such as gourmet pizzas and pastas, mouth-watering burgers, hand-crafted sandwiches, and fresh salads.

The venue also provides a lounge area perfect for adult socialization, corporate events, and parties. It features private lanes, billiards, party rooms, DJ space, comfy seating, and table service.

Event Hosting and Corporate Services

With a capacity of up to 2,500 people, Uptown Alley is well-suited for various events, including corporate gatherings, birthday parties, and other celebrations.

The venue offers event enhancements such as drink tickets, specialty food, and additional entertainment options to tailor events to specific needs.

Location

Uptown Alley is located at 13525 N. Litchfield Road, Surprise, AZ 85379. It operates daily from 10:00 AM to 12:00 AM.

Overall, Uptown Alley provides a dynamic mix of entertainment, dining, and socializing options to create memorable experiences for all guests, whether for a family outing, night out with friends, or an event venue.