Universal Destinations & Experiences

Universal Destinations & Experiences, a division of Comcast NBCUniversal, is a global leader in the entertainment industry, renowned for creating immersive and exhilarating experiences that transport guests into the heart of their favorite stories and characters.

Formerly known as Universal Parks & Resorts, the company rebranded in March 2023 to better reflect its diverse and expanding portfolio of offerings.

Headquarters and Locations

Headquartered in Orlando, Florida, Universal Destinations & Experiences operates a network of world-class theme parks and resorts across the globe.

The key locations include:

• Universal Studios Hollywood
• Universal Orlando Resort
• Universal Studios Japan
• Universal Studios Singapore
• Universal Beijing Resort
• Inglewood, CA, USA
• Las Vegas, NV, USA
• Santa Monica, CA, USA
• North Las Vegas, NV, USA

These destinations are celebrated for their innovative attractions, themed lands, and entertainment experiences that draw inspiration from both Universal's extensive library of films and television shows, as well as popular third-party franchises.

Mission and Offerings

The company’s mission is to "ignite the thrill of being fully alive," aiming to "incite exhilaration and instigate the extraordinary."

This commitment is reflected in their diverse offerings, which include:

• Theme Parks and Resorts: Each location features a unique blend of attractions, entertainment, and dining options designed to immerse guests in the worlds of their favorite stories.
• Universal Creative: This division designs and develops innovative themed entertainment experiences such as The Wizarding World of Harry Potter™, Super Nintendo World™, and the Jurassic World VelociCoaster.
• Universal Horror Unleashed: Opening August 14, 2025, in Las Vegas, this year-round horror-themed attraction offers a self-guided, walk-through experience filled with spine-chilling surprises.
• Universal Kids Resort: Announced in January 2023, this theme park concept is designed specifically for families with young children. Located in Frisco, Texas, it is expected to open in May 2026 and will feature immersive themed lands celebrating Universal's brand of entertainment.

Future Expansion

Beyond existing locations, Universal Destinations & Experiences plans to expand with a new theme park in the United Kingdom, aiming to open in 2031.

Company Size

The company employs approximately 29,000 employees as of 2024, continuing to set the standard for immersive entertainment.

It offers guests of all ages the opportunity to experience the extraordinary through innovative and compelling attractions worldwide.