Ulta Beauty

Ulta Beauty, Inc., headquartered in Bolingbrook, Illinois, is the largest specialty beauty retailer in the United States. Established in 1990, the company operates over 1,350 stores across all 50 states, offering a comprehensive range of beauty products and services.

Ulta Beauty provides an extensive selection of over 25,000 products from approximately 600 well-established and emerging brands, including its own private label, the Ulta Beauty Collection. The assortment includes cosmetics, fragrances, skincare, haircare, and bath and body products.

Each store features a full-service salon offering hair, skin, makeup, and brow services, enhancing the overall shopping experience.

The company's omnichannel approach integrates its physical stores with a robust online presence. Customers can shop in-store, online, or via mobile, with fulfillment options such as buy online and pick up in-store, curbside pickup, and home delivery.

Ulta Beauty's mission is to be the most-loved beauty destination for its guests and the most-admired retailer by associates, communities, partners, and investors. The company strives to deliver the possibilities of beauty to all by offering diverse products and services in an engaging and inclusive environment.

Locations

As of July 2025, Ulta Beauty operates 1,385 retail stores across the United States. These include locations in major cities such as:

• Los Angeles, CA
• New Rochelle, NY
• Elkridge, MD
• Houston, TX
• Springfield, MO
• Pueblo, CO
• Boulder, CO
• Trumbull, CT
• Baytown, TX
• Wethersfield, CT
• Henderson, NV
• Hendersonville, TN
• Cedar Rapids, IA
• Amarillo, TX
• Norman, OK
• Milwaukee, WI
• Longmont, CO
• Surprise, AZ
• Oak Park, IL

Company Strengths

Ulta Beauty's commitment to personalized service, diverse product offerings, and an inviting shopping environment has solidified its position as a premier beauty destination in the United States.