Tricolor Auto Group

Tricolor Auto Group is a mission-driven company that specializes in selling and financing high-quality, certified pre-owned vehicles. Founded in 2007 and headquartered in Dallas, Texas, Tricolor operates under its premium brands, Tricolor Auto Group in Texas and Ganas Auto Group in California.

The company is dedicated to advancing financial inclusion for the Hispanic community by offering responsible, affordable, and credit-building auto loans to individuals with limited or no credit history.

Utilizing advanced data analytics and technology, Tricolor segments the Hispanic consumer market to provide tailored financing solutions. This approach enables the company to offer affordable auto loans that help customers establish or rebuild their credit, thereby improving their financial mobility.

Tricolor's commitment to customer service is evident in its bilingual (English/Spanish) sales support and convenient payment processing options, including telephone, web, mobile, and in-person through partners like Walmart, 7-Eleven, and Ace Cash Express.

Operations and Locations

As of 2025, Tricolor operates 39 dealerships and 7 service centers across multiple states.

• Texas
• California
• Nevada
• Arizona
• New Mexico

The company recently expanded with a state-of-the-art automotive reconditioning facility in Surprise, Arizona, employing over 500 people and handling up to 500 vehicles weekly.

Locations

• Glendale, AZ, USA
• Mesa, AZ, USA
• Gilbert, AZ, USA
• Phoenix, AZ, USA

Quality and Warranty

Tricolor's dedication to quality is demonstrated through its comprehensive 150-point inspection process for each vehicle, ensuring reliable and well-maintained cars for customers.

Additionally, the company offers a limited warranty on selected vehicles, providing further peace of mind to its customers.

Summary

In summary, Tricolor Auto Group leverages technology and data analytics to provide high-quality vehicles and affordable financing solutions to the Hispanic community.

With a strong commitment to customer service and financial inclusion, Tricolor continues to expand its reach and impact across the United States.