The VIG

The VIG is a 1950s-themed sports parlor that offers a refined dining experience in Chicago's Old Town neighborhood. Established in October 2015, The VIG combines a nostalgic ambiance with contemporary cuisine and classic cocktails.

This creates a unique setting for patrons who enjoy a blend of vintage style and modern taste.

Theme and Inspiration

The name "VIG" is derived from the English slang term "vigorish," meaning the bookmaker's cut on a bet. This concept is central to The VIG's theme, which playfully explores the idea that "it's good to be bad."

The establishment draws inspiration from movies, sports, and historical scenarios where audiences connect with the antagonist. This motif is reflected in the restaurant's architecture, design, and menu offerings.

Menu Offerings

The VIG's menu features a variety of dishes designed to entice the palate, including:

• Tuna Poke Tacos
• Chicken Wings
• Blistered Shishito Peppers
• Salads such as the Honey Daniels and Warm Asparagus Salad
• Main courses like the Paradise City Steak Sandwich, Chicken Parmesa, and The VIG Burger
• Brunch options including Steak & Eggs, California Omelet, and Garden Avocado Toast
• Desserts like Carrot Cake, Saigon Espresso Cake, and Bao Ice Cream Sandwiches

Locations

The VIG operates in multiple Chicago neighborhoods:

• Old Town — the original location offering a nostalgic sports parlor experience
• West Loop — opened in October 2024, continuing the 1950s sports parlor theme with refined kitchen and classic cocktails
• Both locations focus on a playful storyline centered on legendary movies, unforgettable sports moments, and historical tales

Ambiance and Mission

Both locations are designed to inspire the lost art of conversation, offering an adaptable environment for employees and guests to create great memories and enjoy the moment.

The VIG's mission is to elevate the dining experience by putting employees first, ensuring every aspect contributes to a memorable visit.