The Experience Group

The Experience Group is an award-winning experiential marketing agency specializing in creating immersive brand experiences that engage audiences across various platforms. Founded in 2017 and headquartered in Brooklyn, New York, the company has rapidly established itself as a leader in the field, earning accolades such as the Ex Award, Experience Design & Technology Award, and an Emmy Award.

The agency offers a comprehensive suite of services designed to bring brands to life in extraordinary ways. Their expertise spans several key areas:

• Phygital Experiences: By blending digital and physical elements, The Experience Group creates enhanced live experiences using interactive technology, ensuring seamless integration of online and offline engagement.
• Pop-Up Events: They design and execute temporary brand spaces that engage consumers and bring brand experiences to life, allowing for direct interaction and feedback.
• Live Performances: The agency organizes and manages live shows, including festival stages and private concerts, ensuring smooth execution and memorable experiences for attendees.
• Mobile Activations: They design and build mobile brand experiences, such as custom vehicles, for on-the-road marketing, bringing the brand directly to consumers in various locations.
• Press Events: Specializing in organizing product launches and press events, The Experience Group handles all aspects from staging to content creation, ensuring impactful media coverage.
• Exhibitions: They facilitate trade show participation by managing logistics and reducing complexities for clients, allowing brands to showcase their products effectively.

The Experience Group's team comprises a network of top talent from around the world, experts in their respective fields, enabling the agency to match a brand's needs with the best marketing solutions and resources. This global expertise allows them to deliver innovative and engaging experiences that resonate with diverse audiences.

In addition to their creative services, The Experience Group emphasizes a strong service culture, recognizing that a positive and engaging environment is central to every great guest experience. They are committed to delivering high-quality, innovative solutions that redefine how people engage with brands, ensuring that each experience is memorable and impactful.

With a focus on non-traditional marketing mediums, The Experience Group continues to push the boundaries of experiential marketing, offering clients unique and effective ways to connect with their target audiences. Their dedication to excellence and innovation has solidified their reputation as a leading agency in the industry.

Locations

The Experience Group operates primarily from its headquarters in Brooklyn, New York. In addition, it has established locations in:

• Woodbridge, NJ, USA
• Naperville, IL, USA

The agency's global network of experts suggests a broad operational reach, enabling them to serve clients across various regions effectively.